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OUTCOME

When we get it right, everybody wins — clients and analysts alike.

DISTINCTION

DISTINCTION

Enable your firm to stand out from its increasingly crowded competition.

As a former industry analyst, I know firsthand how important it is for technology providers like MediaMath to articulate succinct yet evocative messaging in our analyst relations. Through advisory and published research, research analysts provide a differentiated view into the crowded and constantly evolving segments of the digital marketing technology ecosystem. Spotlight is an invaluable partner, helping us collaborate and clearly communicate with the right analysts as MediaMath – and the world around us – continues to evolve.
Michael McLaren

Joanna O'Connell

Chief Marketing Officer, MediaMath

  • Named a "Visionary"​ in the Magic Quadrant for Digital Marketing Hubs​, Andrew Frank, 5 January 2016
  • Named a Strong Performer in The Forrester Wave™: Demand-Side Platforms, Q2 2015
LEADS

LEADS

Earn the respect of the influential analysts whom your prospects trust.

We signed a multimillion dollar deal with a major online retailer, thanks to the referrals of a few industry analysts. Without Spotlight's help, we couldn't have cultivated such strong engagement with the analysts who cover our space.
Ben Gaddis

Ben Gaddis

Chief Innovation Officer, T3

  • Named a Strong Performer in The Forrester Wave™: Innovation Agencies, Q4 2014
FOCUS

FOCUS

Illuminate your firm's strongest attributes and target your analyst engagement accordingly.

Acquia's rapid growth and significant disruption of the digital experience market affords us extensive interest from industry analysts, including participation in several Waves and Magic Quadrants. We value that engagement, especially because our current and prospective clients trust analysts for their independent expertise. Spotlight is a critical partner in our success – they help us prioritize those efforts, maintain a thoughtful cadence of interactions, and discover new opportunities.
Linda Taddonio

Loren Jarrett

Chief Marketing Officer, Acquia

  • Named a ​"​Leader​"​ in the Magic Quadrant for Web Content Management​, ​Mick MacComascaigh,​ ​29 July 2015​
  • Named a Strong Performer in The Forrester Wave™: Web Content Management Systems, Q1 2015
  • Named a Strong Performer in The Forrester Wave™: Digital Experience Platforms, Q4 2015
RELEVANCE

RELEVANCE

Discover timely opportunities to engage with industry analysts.

When I'm researching a new topic, I love hearing about pertinent case studies. For my ongoing research, I can't get enough relevant information! But a constant barrage of irrelevant emails and briefings is overwhelming and truly unhelpful. The trick is understanding what I care about and what I want to write about in the future — and feeding me just the right amount of detail.
Kerry Bodine

Kerry Bodine

Customer Experience Analyst and Consultant, Co-Author of Outside In,
Kerry Bodine & Co.

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