As a former industry analyst, I know firsthand how important it is for technology providers like MediaMath to articulate succinct yet evocative messaging in our analyst relations. Through advisory and published research, research analysts provide a differentiated view into the crowded and constantly evolving segments of the digital marketing technology ecosystem. Spotlight is an invaluable partner, helping us collaborate and clearly communicate with the right analysts as MediaMath – and the world around us – continues to evolve.
Chief Marketing Officer, MediaMath
We signed a multimillion dollar deal with a major online retailer, thanks to the referrals of a few industry analysts. Without Spotlight's help, we couldn't have cultivated such strong engagement with the analysts who cover our space.
Chief Innovation Officer, T3
Acquia's rapid growth and significant disruption of the digital experience market affords us extensive interest from industry analysts, including participation in several Waves and Magic Quadrants. We value that engagement, especially because our current and prospective clients trust analysts for their independent expertise. Spotlight is a critical partner in our success – they help us prioritize those efforts, maintain a thoughtful cadence of interactions, and discover new opportunities.
Chief Marketing Officer, Acquia
When I'm researching a new topic, I love hearing about pertinent case studies. For my ongoing research, I can't get enough relevant information! But a constant barrage of irrelevant emails and briefings is overwhelming and truly unhelpful. The trick is understanding what I care about and what I want to write about in the future — and feeding me just the right amount of detail.
Customer Experience Analyst and Consultant, Co-Author of Outside In,
Kerry Bodine & Co.
Simply put, Spotlight is a great partner. Industry analysts are important for iCrossing. Spotlight gives me and our agency strategic guidance and manages the tactical execution so that we properly engage these key influencers of brands and our prospects. Spotlight quickly learned our business and created tailored strategies that work very well. Spotlight helps us maximize our engagement with analysts, efficiently and consistently. And perhaps most importantly, they're great people and a pleasure to work with.
Head of Marketing, iCrossing
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