The exciting news that Forrester will acquire rival analyst firm SiriusDecisions no doubt raises questions for analyst relations professionals. Many of which will take months or more to answer. But the sooner you begin to think about ...

In a perfect world, we would have an unlimited roster of raving fans who are available at the drop of the hat to give us a glowing review. Ah, utopia. In reality, we know customer ...

“On a scale of 1-10, how likely is it that you would recommend [brand] to a friend or colleague?” Ah, the Net Promoter Score question. While this evaluation question itself is remarkably simple, the factors that impact ...