AR news
November 28, 2018
Forrester’s mojo move to acquire SiriusDecisions – what does it mean?
The exciting news that Forrester will acquire rival analyst firm SiriusDecisions no doubt raises questions for analyst relations professionals. Many of which will take months or more to answer. But the sooner you begin to think about ...
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Advanced AR techniques
November 27, 2018
Customer reference selection – so much more than finding your raving fans
In a perfect world, we would have an unlimited roster of raving fans who are available at the drop of the hat to give us a glowing review. Ah, utopia. In reality, we know customer ...
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Advanced AR techniques
November 14, 2018
Three ways to make analysts your advocates
“On a scale of 1-10, how likely is it that you would recommend [brand] to a friend or colleague?” Ah, the Net Promoter Score question. While this evaluation question itself is remarkably simple, the factors that impact ...
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