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AR news

November 28, 2018

Forrester’s mojo move to acquire SiriusDecisions – what does it mean?

The exciting news that Forrester will acquire rival analyst firm SiriusDecisions no doubt raises questions for analyst relations professionals. Many of which will take months or more to answer. But the sooner you begin to think about ...

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Advanced AR techniques

November 27, 2018

Customer reference selection – so much more than finding your raving fans

In a perfect world, we would have an unlimited roster of raving fans who are available at the drop of the hat to give us a glowing review. Ah, utopia. In reality, we know customer ...

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Advanced AR techniques

November 14, 2018

Three ways to make analysts your advocates

“On a scale of 1-10, how likely is it that you would recommend [brand] to a friend or colleague?” Ah, the Net Promoter Score question. While this evaluation question itself is remarkably simple, the factors that impact ...

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