We all have probably experienced our spokespeople returning from an analyst interaction saying, “the analyst just doesn’t get it.” These disagreements can be about relatively insignificant details or major foundational chasms. How we address our ...

A briefing is one of the best ways to inform an analyst of the value that your company provides to a given market. And, anyone can do it – it doesn’t require a subscription, plus ...

Tell me if this sounds like something you’ve dealt with – you and your team feel something about your platform or services is more important than an analyst does. While I’m sure this is rare ...

A Forrester Wave or Magic Quadrant just published. You sigh in relief and pat yourself on the back for another job accomplished. But if you’re like us, it’s not too long before the question starts ...