On the Spot
August 26, 2020
Caroline’s commentary on Spotlight’s AR football team vs the MQ
When we recorded this video, 2020 seemed like it was going to be a typical year. As of now, the 2020 football season is still on the table, but the offseason certainly came with its ...
Case studies,Insights-Driven AR
August 20, 2020
Case study: Creating initiatives and metrics from the Forrester Wave insights
When the evaluation report in your category publishes – especially if the dot placement was less than ideal – it can be really tempting to immediately update the analyst on all the things you think they ...
August 13, 2020
Insights-driven analyst relations metrics you can control
Too often, the AR channel gets the perception of just being in charge of the company’s dot placement on the next Magic Quadrant or Forrester Wave. When in reality, AR pros do so much strategic ...
August 5, 2020
Measuring analyst relations through analyst insights
Insights-Driven AR is an approach to analyst relations that has benefits for everyone in AR as well as the broader business. Personally, one of my favorite aspects of this approach is how it empowers the ...