When we recorded this video, 2020 seemed like it was going to be a typical year. As of now, the 2020 football season is still on the table, but the offseason certainly came with its ...

When the evaluation report in your category publishes – especially if the dot placement was less than ideal – it can be really tempting to immediately update the analyst on all the things you think they ...

Too often, the AR channel gets the perception of just being in charge of the company’s dot placement on the next Magic Quadrant or Forrester Wave. When in reality, AR pros do so much strategic ...

Insights-Driven AR is an approach to analyst relations that has benefits for everyone in AR as well as the broader business. Personally, one of my favorite aspects of this approach is how it empowers the ...