Case studies,Insights-Driven AR
September 30, 2020
Case study: Using insights to drive (and change) strategy
The insights-driven approach to AR has many benefits like providing more realistic AR metrics, offering competitive intel back to the business, and making analysts feel heard and valued. But sometimes other benefits of this approach ...
Best practices,Insights-Driven AR
September 16, 2020
Using insights to support product management
As an AR professional, I feel so privileged to listen to the heads of product for some of the most visionary and successful companies talk with industry experts about capabilities and strategies in a number ...
September 9, 2020
The Case for Insights-Driven Analyst Relations
If you’ve felt a measurable increase in the amount of pressure placed by the C-suite on AR teams to prove channel worth, you are not alone. We’ve seen and felt it, too. In response to ...
September 3, 2020
How AR can cross-functionally collaborate from top to bottom
Activating AR throughout your organization is one of the key components for our channel to be seen as a strategic, invaluable function. AR pros are front and center to a wealth of analyst intel, insights, ...