Dec 10, 2020
Advanced AR techniques, Best practices
In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases to our organization’s vision for the future. Analyst briefings are one of the essential tools that AR pros leverage to help communicate these messages to the analyst community. At Spotlight, we work with our clients to help prepare subject matter experts so that they are successful during each analyst speaking engagement.
When preparing for an upcoming analyst conversation, we recommend doing a little leg work leading up to your scheduled engagement. Taking the time to strategically craft your slides, think through potential questions, and make the content analyst-friendly will ultimately lead to a conversation that benefits both your speaker and the analyst listening in. Below is our Spotlight list for the top 10 things to consider prior to joining the analyst call:
Once you’ve successfully crafted your overall message for the briefing, we recommend sending the content to the analysts 24-hours in advance. This allows time for the analysts to review, understand, and proactively think through questions they want to ask during the briefing.
Interested in learning more? Check out our Insights-Driven Analyst Relations webinar series where we talk about other ways to impact your overall program engagement strategy.