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Best practices

March 29, 2021

It’s Time To Upgrade Your Inquiry Approach. Here’s How.

Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...

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Peer Review Sites

March 18, 2021

Gartner Pushes ‘Quality over Quantity’ in 2021 Updates to Peer Insights

Voice of the Customer reports get a methodology change Gartner’s Peer Insights team hosted a January 2021 webinar to announce changes to its peer review site scoring calculations, VoC report methodology, and vendor engagement program. ...

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AR Industry

March 8, 2021

Analyst Firm Influence: What’s Beyond the Big Three?

As a vendor, navigating the intricacies of which analyst firm to align and engage with can be complex.  It’s critical to define for yourself what is important about a firm – is it their revenue, ...

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