Advisors to help when you need it most

    We have packaged advisory solutions for your most common challenges. If you need additional AR expertise input our retainer packages for Waves & MQs, program adjustments, or miscellaneous AR challenges may be right for you. We’ll be the AR friend you can lean on when you need that extra support.

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    Whatever you’re facing, we’ve probably been there.

    It’s easy for solo AR practitioners to feel isolated when faced with new program challenges. We manage dozens of programs and face similar challenges every day. We have case studies, tools, templates, and experienced practitioners that we can bring to bear.

    Which advisory package is right for you?

    What’s Included:

    If you feel your company underperformed in the last analyst evaluation, we’ll discover opportunities to receive full credit of your differentiators. During this workshop, we’ll evaluate how best to accentuate strengths, shore up weaknesses, and execute flawlessly.

    What we’ll deliver
    • A review and discussion of your placement in the last evaluation. We’ll review what went well and what could be improved.
    • A breakdown of the evaluation. We’ll look at changes year over year, what capabilities were rewarded, who won and why, and what will be rewarded in the next iteration
    • Education on the Spotlight Way methodology offseason strategy
    • Resources:
      • Spotlight Way Positioning Model
      • Spotlight Way Playbook for Interaction Mechanics
      • Suggested future engagement plan
    Who this is best suited for:

    Any AR pro or team who feels they were unfairly graded in their last Magic Quadrant or Wave. 

    Ready to get started?
    What’s Included:

    If your company is looking to change directions or refresh your strategy, we’ll offer guidance for making the next steps. During this discovery session, we’ll immerse ourselves in your business and AR program. Following the session, we’ll deliver recommended strategies for analyst prioritization, engagement, and communication, based on our audit of your program, analyst perception audits, and interviews from your key stakeholders.

    What we’ll deliver

    Before the advisory session:

    • Analyst perception audit
    • Program impression audit
    • In-person or phone interview sessions with key stakeholders (leadership, product, sales, etc.) to better understand AR goals and products/services

    After the advisory session:

    • Analysts’ perspective on your industry and product
    • Recommended positioning relative to market/competition
    • Targeted & prioritized list of analysts and research
    • Communication strategy
    • Proposed 6-month engagement plan
    • Tools & best practices in execution
    Who this is best suited for:

    Those who want to reinvigorate their AR program or those new to AR who want help establishing their program. 

    Ready to get started?
    What’s Included:

    If you don’t quite need day-to-day help, but could use an expert ear to help with key initiatives, our retainer package offers the expertise you need, but only when you need it. We can help with anything from overall program strategy to suggestions on executing the nitty-gritty mechanics. We’ll customize the retainer package to your specific needs.

    What we’ll deliver
    • Scoping call or email
    • Prep time (if needed)
    • Discussion or deliverable to answer your question
    Who this is best suited for:

    The lone AR champion in their organization who could use a ready AR peer. 

    Ready to get started?
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    Our clients
    say it best.

    Advice from our Spotlight Way methodology

    Spotlight promo for the 2024 Analyst Survey with key takeaways and a 'View the Results' button on a blue gradient background.

    2024 Analyst Survey Infographic

     
    Promo for 'What It Means to Be an AR Pro 2024' infographic with a 'Click to Download' button on a dark background.

    What It Means To Be An AR Pro in 2024 – Infographic