AR in a complex enterprise

The value Oz brings to our organization is quickly getting information in and out. Instead of taking time from our busy jobs doing the actual work of AR, we’re able to pull insights out to get up to speed and get information into the hands of our executives. If you’re using Oz to the fullest ability, you’re going to get the output you need.

Celeste White, VP of AR, Blue Yonder

As busy AR professionals, our team is constantly looking for opportunities to work more efficiently. The Mailchimp integration in Spotlight Oz, makes custom analyst outreach easier than ever, saving valuable time in my day.

Alexis Carena, Director of Analyst Relations, ServiceNow

I’ve been using Spotlight Oz to execute my AR program, track outcomes and build internal support. The ability to quickly capture key feedback and track analyst sentiment lets me generate meaningful insights proving AR’s impact and value for specific functions. It makes my job easier.

Kristin Zurovitch, Director of Global Analyst Relations, InfoSec

We had a different tool in place that we only used for email generation, which was an expensive tool for a small piece of the problem. What I love about Oz is that it’s not just tracking, but it’s really a work space for analyst relations. It really is a different way of working and I expect my team to have it open every day.

Elissa Houchin, VP & Global Leader of AR, ServiceNow

The Spotlight team really prepped its clients really well to get a lot out of [analyst] conversations. There wasn’t a lot of wasted time.

Forrester Analyst, John Rymer

As a Spotlight client who uses Spotlight Oz, I can recommend that anyone who has ever thought about ARchitect should check out Spotlight Oz. It’s a well-thought-out, flexible platform that integrates with/solves for the most strategic workflows in an analyst relations program, without the bloat.

Sitecore, Matt Krebsbach, Sr. Director, Product Marketing

We brought Spotlight on board in lieu of hiring a full-time employee on our AR team. We’re able to fully integrate them as if they’re members of our organization with our system and processes. Instead of a single person that we would be responsible to train, Spotlight performs as three highly competent AR pros already arriving with the understanding of the AR channel. The Spotlight team is so efficient, it feels like I’ve got my very own AR army. Their work is always extremely thorough and timely. Spotlight has given us the ability to up-level our AR program and do significantly more and superior work.

Rapid7, Alex King, Senior Manager, Analyst Relations

Spotlight has been a critical part of our brand strategy for many years. They have helped us demonstrate our thought leadership in Customer Experience and get the attention of others in the industry, both peers and clients. This has resulted in brand recognition, loyalty, and growth. It certainly doesn’t hurt that they are also a very fun group to work with!

Andrew Reise, Joe Piette, Vice President, Customer Experience

The Spotlight team is an invaluable asset to our AR efforts. They have the ability to augment our internal AR efforts with capabilities that range from sharing strategic, insightful perspectives on how to improve our program to alleviating tactical stressors like providing thorough prep notes and identifying key insights post-engagement. They’re also supported by a great team behind the scenes that provide insights and recommendations that we would never be able to uncover on our own. I can’t say enough good things about the support we receive.

Dominodata, Bob Laurent, Senior Director, Product Marketing

I consider Spotlight Analyst Relations to be a true strategic partner who has helped transform my company’s analyst program. They work with us to ensure that we not only meet but often exceed our program’s identified goals. The knowledgeable recommendations and insights they provide have helped expand the impact of our program internally, proving the value of the channel to different areas of our business and expanding our AR budget.

Treasure Data, Marci Bontadelli, Senior Analyst and Media Relations Manager

We leverage our Spotlight partnership daily on all things analyst relations. The immersion process helped form them as part of our business and made for a truly strategic partner. The insights gained from our interactions have allowed us to cover more ground, scale the program, and focus on executing an effective analyst strategy that aligns with business objectives.

Dentsu, Torey Rosen, Global AR Manager

We signed a multi-million-dollar deal with a major online retailer, thanks to the referrals of a few industry analysts. Without Spotlight’s help, we couldn’t have cultivated such strong engagement with the analysts who cover our space.

T-3, Ben Gaddis, CEO

I’ve been using Spotlight Oz to execute my AR program, track outcomes and build internal support. The ability to quickly capture key feedback and track analyst sentiment lets me generate meaningful insights proving AR’s impact and value for specific functions. It makes my job easier.

InfoSec, Kristin Zurovitch, Director of Global Analyst Relations

Spotlight Oz has enabled a rich, insights-driven Analyst Relations program within our organization. The team collaboration capabilities and the seamless capture of insights within the solution help our AR team to be a strategic partner to our stakeholders.

ServiceNow, Christine Randle, Director of Analyst Relations

I’ve been using Spotlight Oz to execute my AR program, track outcomes and build internal support. The ability to quickly capture key feedback and track analyst sentiment lets me generate meaningful insights proving AR’s impact and value for specific business functions. It makes my job much easier.

Infosec, Kristin Zurovitch, Director of Global Analyst Relations,

As a Spotlight client who uses Spotlight Oz, I recommend that anyone who has ever thought about ARchitect should check out Spotlight Oz. It’s a well-thought-out, flexible platform that integrates with/solves for the most strategic workflows in an analyst relations program, without the bloat.

Sitecore, Matt Krebsbach, Vice President, Corporate Strategy