Spotlight’s Analysts to Follow Guide: Meet the Analysts Shaping the Market

by Joi Smith

July 17, 2025

AR Industry | Blog

Spotlight’s Analysts to Follow Guide: Meet the Analysts Shaping the Market

The analyst landscape is continuously evolving, and staying up to date on which analysts are covering which markets, their perspectives, and upcoming research remains a challenge for even the most seasoned Analyst Relations professional. That’s why Spotlight created the Analyst to Follow Guides–a curated resource from our Research and Intelligence team. We do the heavy lifting for you: tracking analysts’ activity across the web and identifying the 10 most relevant voices in each category.

Each Analyst to Follow Guide spotlights 10 analysts driving the conversation in their specific coverage area. Our Research and Intelligence team is always on, combing through analysts’ recent work–podcasts, blogs, webinars, research, social–and distills it into a concise synopsis so you can quickly get up to speed. So you never have to second-guess who matters. The markets we’ve covered so far:

With each  Analyst to Follow Guide, you’ll:

  • Eliminate guesswork: Instantly see which analysts are most active and relevant in emerging markets and save more time than ever.
  • Compare perspectives and specialization: Quickly assess how each analyst approaches a topic and find those aligned with your organization’s focus.
  • Target your outreach: Focus your time on building relationships with the analysts that matter most to your market.
  • Get curated insights at a glance: Each guide condenses recent activity, making it easy to dive deeper into their latest research.

Spotlight’s goal is simple: help AR pros like you cut through the noise and focus on what matters most. The Analyst to Follow Guides are just one of the ways we are working to uplevel the community to surface thought leadership in emerging markets.

Have a market you’d like us to cover next? We’d love to hear from you–just drop us a note at [email protected]. And don’t forget to subscribe to monthly updates and fresh insights from our team.