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Case studies,Insights-Driven AR

August 20, 2020

Case study: Creating initiatives and metrics from the Forrester Wave insights

When the evaluation report in your category publishes – especially if the dot placement was less than ideal – it can be really tempting to immediately update the analyst on all the things you think they ...

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Best practices

April 21, 2020

Three things to always include in speaker preps

As AR professionals, we know there’s a ton of work that goes into an analyst conversation. In most cases, we are only given 30-60 minutes with an analyst before they’re moving on to the next ...

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