Interview Blog Post Series
April 8, 2021
The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin
An inside look at analyst relations with Elissa We sat down with ServiceNow’s Elissa Houchin, an analyst relations veteran, and effective industry leader. Elissa currently manages ServiceNow’s analyst relations program with a unit of ten ...
September 9, 2020
The Case for Insights-Driven Analyst Relations
If you’ve felt a measurable increase in the amount of pressure placed by the C-suite on AR teams to prove channel worth, you are not alone. We’ve seen and felt it, too. In response to ...
March 26, 2020
COVID-19 impacts on analyst relations
Right now, it seems like the only thing we can be certain of is that things are going to continue to change. The COVID-19 global pandemic is testing all of our abilities to adapt, reinvent, ...
February 26, 2020
Survey says… AR teams are overworked and underfunded. Why?
When we sat down to review the data from our inaugural staffing and recruiting challenges survey, we were intrigued to see whether the data would confirm our suspicions or if the data would surprise us. ...
March 6, 2019
News release: Spotlight launches a new platform for analyst relations professionals
The Spotlight Platform is in private beta testing and seeking a select group of beta users Kansas City, Mo., (March 6, 2019) – Spotlight has developed a new platform to help analyst relations practitioners be ...