AR Industry,AR news
October 27, 2022
State of Startups with Industry Analysts: The latest report findings
Over the past 10 years, Spotlight has partnered with hundreds of firms ranging from start-ups all the way to publicly traded tech industry juggernauts. We deliver custom analyst relations programs, each designed to achieve unique ...
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Interview Blog Post Series
August 25, 2022
Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA
An Inside Look NTT DATA’s Analyst Relations Program Junko Hazama of NTT DATA, a Japanese based company, oversees the conglomerate’s Analyst Relations program, leading a team of 15 individual analyst relations managers. To help manage ...
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Interview Blog Post Series
October 11, 2021
Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe’s Peter Sheldon
We recently sat down with Peter Sheldon, Senior Director of Commerce Strategy at Adobe. Previously a Forrester Principal Analyst, Peter is responsible for Adobe’s commerce partner ecosystem and working to understand strategic relationships necessary for ...
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AR news
June 21, 2021
What AR Pros Need To Know: IDC Leadership Provides IIAR Update on Blackstone, Metri transactions
IDC President Crawford Del Prete and Chief Research Officer Meredith Whalen joined a June 9, 2021 IIAR webinar to share details for AR professionals regarding IDG’s recent sale to Blackstone, as well as IDC’s acquisition ...
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Interview Blog Post Series
April 8, 2021
The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin
An inside look at analyst relations with Elissa We sat down with ServiceNow’s Elissa Houchin, an analyst relations veteran, and effective industry leader. Elissa currently manages ServiceNow’s analyst relations program with a unit of ten ...
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Insights-Driven AR
September 9, 2020
The Case for Insights-Driven Analyst Relations
If you’ve felt a measurable increase in the amount of pressure placed by the C-suite on AR teams to prove channel worth, you are not alone. We’ve seen and felt it, too. In response to ...
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AR news
March 26, 2020
COVID-19 impacts on analyst relations
Right now, it seems like the only thing we can be certain of is that things are going to continue to change. The COVID-19 global pandemic is testing all of our abilities to adapt, reinvent, ...
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AR Industry
February 26, 2020
Survey says… AR teams are overworked and underfunded. Why?
When we sat down to review the data from our inaugural staffing and recruiting challenges survey, we were intrigued to see whether the data would confirm our suspicions or if the data would surprise us. ...
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AR news
March 6, 2019
News release: Spotlight launches a new platform for analyst relations professionals
The Spotlight Platform is in private beta testing and seeking a select group of beta users Kansas City, Mo., (March 6, 2019) – Spotlight has developed a new platform to help analyst relations practitioners be ...
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