Advanced AR techniques,Best practices

September 23, 2019

How to quickly deliver meaning and inform strategy after analyst interactions

Too often, we don’t stop and fully unpack what happened in analyst interactions. We internalize feelings, maybe share a few external comments, but move on to executing our next task that our busy schedules demand ...

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Advanced AR techniques,Best practices

June 11, 2019

What’s your relationship status? An overview of Spotlight’s Maturity Model

When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of ...

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Best practices

May 13, 2019

The five things you should always note after an analyst interaction

We all know building relationships with analysts doesn’t happen overnight. But, it’s important to remember that it also doesn’t happen without thoughtful and purposeful actions. While it’s a common best practice to prepare before analyst ...

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Best practices

April 24, 2019

Four components for keeping your analyst inquiry foundation strong

Whenever you started in analyst relations, inquiries were likely one of the first offerings you heard about from analyst firms. Included in most firm subscriptions, analyst inquiries are uninterrupted time to ask an industry expert ...

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Evangelizing AR

January 28, 2019

5 tips for addressing those who think analysts “just don’t get it”

We all have probably experienced our spokespeople returning from an analyst interaction saying, “the analyst just doesn’t get it.” These disagreements can be about relatively insignificant details or major foundational chasms. How we address our ...

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Advanced AR techniques

January 22, 2019

The best way to create like-mindedness with analysts

Tell me if this sounds like something you’ve dealt with – you and your team feel something about your platform or services is more important than an analyst does. While I’m sure this is rare ...

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Advanced AR techniques

January 16, 2019

Do you know where you stand with analysts?

A Forrester Wave or Magic Quadrant just published. You sigh in relief and pat yourself on the back for another job accomplished. But if you’re like us, it’s not too long before the question starts ...

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Advanced AR techniques

November 14, 2018

Three ways to make analysts your advocates

“On a scale of 1-10, how likely is it that you would recommend [brand] to a friend or colleague?” Ah, the Net Promoter Score question. While this evaluation question itself is remarkably simple, the factors that impact ...

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Advanced AR techniques

September 5, 2018

Four ways to discover where you stand with analysts

Uncovering an analyst’s perception of your business can feel a bit like searching for hidden treasure. You know their real beliefs are there, but they may not be obvious to you. Your executives and product ...

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Best practices

August 9, 2018

Have the answers to your speakers’ questions, before they even ask them

“Why am I talking to this analyst?” How many times have you received this question from one of your speakers? Or maybe it was this question, right before the call started: “Oh yeah, Joe Analyst, ...

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