Insights-Driven AR

June 29, 2020

Three tips for creating great AR plans from analyst insights

Analysts prefer to be briefed 3-5 times a year, or as often as relevant, which means those interactions have to count. Inquiries and advisory days are other opportunities to hear from analysts, but the investment ...

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Insights-Driven AR

June 3, 2020

Four places to find analyst insights

Analyst insights are single important pieces of analyst commentary that can have a major impact on your AR program.  When you collect insights, you can create a library of information that can make answering the ...

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Insights-Driven AR

May 27, 2020

From notes to insights – getting the most from your analyst interactions

During briefings and inquiries, while reading research, and while talking to analysts, AR pros have a front-row seat to the wealth of knowledge industry analysts share. It’s safe to say that no one else in ...

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Peer Review Sites

April 15, 2020

What’s new with Gartner Peer Insights?

Around this time last year, we published our Guide to Peer Review Sites. We looked at the major players in the peer review site landscape, what AR’s mandate is in relation to these sites, and ...

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AR Industry,AR news

February 27, 2020

What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?

Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...

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AR Industry

January 21, 2020

A basic guide to Gartner analyst groups

Gartner is the world’s largest industry analyst firm by just about any metric, so it’s likely to house many of your key analysts. With more than 2,000 analysts and other experts around the globe, Gartner ...

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Evangelizing AR

November 19, 2019

Overcoming objections to analyst influence

Recently, we discussed objections to the “AR game,” but we know objections in AR don’t stop there. Too often analysts are misunderstood by our leadership and stakeholders. Others in our orgs usually don’t know analysts ...

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Advanced AR techniques,Best practices

November 12, 2019

The workflow you need for managing inbound analyst requests

Often when we talk about analyst relations opportunities we’re talking about the opportunities that we create. We have our priority list of analysts we want to engage with and we make those engagements happen via ...

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Evangelizing AR

October 29, 2019

Overcoming objections to “the AR game”

A reality of working in analyst relations is that you often have to justify the effort, expense, and importance of the channel to different people at different times throughout your tenure. This challenge is unique ...

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Advanced AR techniques,Best practices

September 23, 2019

How to quickly deliver meaning and inform strategy after analyst interactions

Too often, we don’t stop and fully unpack what happened in analyst interactions. We internalize feelings, maybe share a few external comments, but move on to executing our next task that our busy schedules demand ...

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