Insights-Driven AR
June 29, 2020
Three tips for creating great AR plans from analyst insights
Analysts prefer to be briefed 3-5 times a year, or as often as relevant, which means those interactions have to count. Inquiries and advisory days are other opportunities to hear from analysts, but the investment ...
Read More
Insights-Driven AR
June 3, 2020
Four places to find analyst insights
Analyst insights are single important pieces of analyst commentary that can have a major impact on your AR program. When you collect insights, you can create a library of information that can make answering the ...
Read More
Insights-Driven AR
May 27, 2020
From notes to insights – getting the most from your analyst interactions
During briefings and inquiries, while reading research, and while talking to analysts, AR pros have a front-row seat to the wealth of knowledge industry analysts share. It’s safe to say that no one else in ...
Read More
Peer Review Sites
April 15, 2020
What’s new with Gartner Peer Insights?
Around this time last year, we published our Guide to Peer Review Sites. We looked at the major players in the peer review site landscape, what AR’s mandate is in relation to these sites, and ...
Read More
AR Industry,AR news
February 27, 2020
What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?
Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...
Read More
AR Industry
January 21, 2020
A basic guide to Gartner analyst groups
Gartner is the world’s largest industry analyst firm by just about any metric, so it’s likely to house many of your key analysts. With more than 2,000 analysts and other experts around the globe, Gartner ...
Read More
Evangelizing AR
November 19, 2019
Overcoming objections to analyst influence
Recently, we discussed objections to the “AR game,” but we know objections in AR don’t stop there. Too often analysts are misunderstood by our leadership and stakeholders. Others in our orgs usually don’t know analysts ...
Read More
Advanced AR techniques,Best practices
November 12, 2019
The workflow you need for managing inbound analyst requests
Often when we talk about analyst relations opportunities we’re talking about the opportunities that we create. We have our priority list of analysts we want to engage with and we make those engagements happen via ...
Read More
Evangelizing AR
October 29, 2019
Overcoming objections to “the AR game”
A reality of working in analyst relations is that you often have to justify the effort, expense, and importance of the channel to different people at different times throughout your tenure. This challenge is unique ...
Read More
Advanced AR techniques,Best practices
September 23, 2019
How to quickly deliver meaning and inform strategy after analyst interactions
Too often, we don’t stop and fully unpack what happened in analyst interactions. We internalize feelings, maybe share a few external comments, but move on to executing our next task that our busy schedules demand ...
Read More
