Insights-Driven AR

September 3, 2020

How AR can cross-functionally collaborate from top to bottom

Activating AR throughout your organization is one of the key components for our channel to be seen as a strategic, invaluable function. AR pros are front and center to a wealth of analyst intel, insights, ...

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Insights-Driven AR

August 13, 2020

Insights-driven analyst relations metrics you can control

Too often, the AR channel gets the perception of just being in charge of the company’s dot placement on the next Magic Quadrant or Forrester Wave. When in reality, AR pros do so much strategic ...

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Insights-Driven AR

August 5, 2020

Measuring analyst relations through analyst insights

Insights-Driven AR is an approach to analyst relations that has benefits for everyone in AR as well as the broader business. Personally, one of my favorite aspects of this approach is how it empowers the ...

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Insights-Driven AR

July 21, 2020

Taking action on analyst insights

Analyst relations planning is a staple of our jobs as AR pros, but it can be tricky making the most of the limited interactions we actually have with analysts. Every interaction with an analyst has ...

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Insights-Driven AR

July 9, 2020

Analysts’ feedback – what to do with misperceptions and fair feedback

When we systematically capture and analyze analysts’ feedback, we’re bound to see themes emerge. In the simplest sense, analysts’ feedback can often be a misperception of your business, product, or service or it could be ...

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Insights-Driven AR

June 29, 2020

Three tips for creating great AR plans from analyst insights

Analysts prefer to be briefed 3-5 times a year, or as often as relevant, which means those interactions have to count. Inquiries and advisory days are other opportunities to hear from analysts, but the investment ...

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Insights-Driven AR

June 3, 2020

Four places to find analyst insights

Analyst insights are single important pieces of analyst commentary that can have a major impact on your AR program.  When you collect insights, you can create a library of information that can make answering the ...

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Insights-Driven AR

May 27, 2020

From notes to insights – getting the most from your analyst interactions

During briefings and inquiries, while reading research, and while talking to analysts, AR pros have a front-row seat to the wealth of knowledge industry analysts share. It’s safe to say that no one else in ...

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Peer Review Sites

April 15, 2020

What’s new with Gartner Peer Insights?

Around this time last year, we published our Guide to Peer Review Sites. We looked at the major players in the peer review site landscape, what AR’s mandate is in relation to these sites, and ...

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AR Industry,AR news

February 27, 2020

What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?

Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...

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