AR Industry
January 21, 2020
A Basic Guide to Gartner Analyst Groups
Gartner is the world’s largest industry analyst firm by just about any metric, so it’s likely to house many of your key analysts. With more than 2,000 analysts and other experts around the globe, Gartner ...
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Evangelizing AR
November 19, 2019
Overcoming Objections To Analyst Influence
Recently, we discussed objections to the “AR game,” but we know objections in AR don’t stop there. Too often analysts are misunderstood by our leadership and stakeholders. Others in our orgs usually don’t know analysts ...
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Advanced AR techniques,Best practices
November 12, 2019
The workflow you need for managing inbound analyst requests
Often when we talk about analyst relations opportunities we’re talking about the opportunities that we create. We have our priority list of analysts we want to engage with and we make those engagements happen via ...
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Evangelizing AR
October 29, 2019
Overcoming objections to “the AR game”
A reality of working in analyst relations is that you often have to justify the effort, expense, and importance of the channel to different people at different times throughout your tenure. This challenge is unique ...
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Advanced AR techniques,Best practices
September 23, 2019
How to quickly deliver meaning and inform strategy after analyst interactions
Too often, we don’t stop and fully unpack what happened in analyst interactions. We internalize feelings, maybe share a few external comments, but move on to executing our next task that our busy schedules demand ...
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Advanced AR techniques,Best practices
June 11, 2019
What’s your relationship status? An overview of Spotlight’s Maturity Model
When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of ...
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Best practices
May 13, 2019
The five things you should always note after an analyst interaction
We all know building relationships with analysts doesn’t happen overnight. But, it’s important to remember that it also doesn’t happen without thoughtful and purposeful actions. While it’s a common best practice to prepare before analyst ...
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Best practices
April 24, 2019
Four components for keeping your analyst inquiry foundation strong
Whenever you started in analyst relations, inquiries were likely one of the first offerings you heard about from analyst firms. Included in most firm subscriptions, analyst inquiries are uninterrupted time to ask an industry expert ...
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Evangelizing AR
January 28, 2019
5 tips for addressing those who think analysts “just don’t get it”
We all have probably experienced our spokespeople returning from an analyst interaction saying, “the analyst just doesn’t get it.” These disagreements can be about relatively insignificant details or major foundational chasms. How we address our ...
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Advanced AR techniques
January 22, 2019
The best way to create like-mindedness with analysts
Tell me if this sounds like something you’ve dealt with – you and your team feel something about your platform or services is more important than an analyst does. While I’m sure this is rare ...
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