In an unsurprising but nevertheless significant move, Gartner is permanently canceling vendor-supplied customer references from its Magic Quadrant (MQ) and Critical Capabilities (CC) research methodology. The change took effect on April 28, 2021, and carries ...

Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...

The exciting news that Forrester will acquire rival analyst firm SiriusDecisions no doubt raises questions for analyst relations professionals. Many of which will take months or more to answer. But the sooner you begin to think about ...