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    Product Marketing Alliance Webinar: How CMOs Win in the AI-First Era

    December 3, 2025
     
    Marketing graphic reading 'A guide with 10 Leading Extended Reality Analysts to follow,' featuring a yellow 'Get the Guide' button and a Spotlight preview highlighting blogs, webinars, reports, and articles on XR industry insights.

    Analyst to Follow: Extended Reality (XR)

    August 27, 2025
     
    If Generative AI can't find you, neither can your buyers.

    Product Marketing Alliance Webinar: Spotlight x Profound

    August 21, 2025
     
    Marketing graphic stating 'A guide with 10 Retrieval Augmented Generation Analysts to follow,' featuring a yellow 'Get the Guide' button and a preview of the Spotlight guide highlighting blogs, webinars, reports, and videos.

    Analyst to Follow: Retrieval Augmented Generation

    June 25, 2025
     
    Download the 10 Leading Automation Analysts Guide from Spotlight.

    Analyst to Follow: The Future of Automation

    April 21, 2025
     
    A promotional graphic with a bold yellow background and black text on the left that reads: 'A guide with 10 Leading Agentic AI Analysts to follow'. Below the text is a black button with yellow text that says 'GET THE GUIDE'. On the right side of the image is a partial preview of the guide, featuring a profile of Gerry Murray, listed as the Research Director, Marketing and Sales Technology at IDC. His profile includes a photo, a brief description of his work, and links to related resources. Above his profile is a 'BLOG LEGEND' section with icons labeled Blog, Webinar, Presentation Recap, Podcast, Video, and Article. The top right corner includes the title '10 LEADING AGENTIC AI ANALYSTS TO FOLLOW' and the Spotlight logo.

    Analyst to Follow: Agentic AI

    March 24, 2025
     
    Malavika Tohani and Joe Lamming of Verdantix to explore the evolving role of AI, digital twins, and IoT in manufacturing and industrial settings.

    Illuminator: The Industrial IoT Transformation

    February 4, 2025
     
    A bold promotional graphic with a black background featuring two logos at the top left: 'SPOTLIGHT' and 'Product Marketing Alliance'. The main headline text reads 'Dominate the Market' with 'Dominate' in bright yellow and 'the Market' in white bold letters. Below the headline, smaller white text says: 'Discover how you can use analyst insights to win in market.' On the right side, a large, segmented yellow and orange ring graphic partially enters the frame, adding visual emphasis and balance to the design.

    How to Use Analyst Insights to Win in Market

    January 30, 2025
     
    Promotional image for "ILLUMINATOR" podcast, Ep. 8 on Analyst 2025 predictions, featuring Sarah Gish from Spotlight.

    Illuminator: Analyst 2025 Predictions: Our Agentic AI Future

    January 6, 2025
     
    This year-end episode unveils exclusive insights from Spotlight’s 2024 Analyst Survey, highlighting key trends in Analyst Relations: relationships over influence, customer sentiment in research, and generative AI’s impact. Plus, an exclusive discount for Spotlight’s AR Summit. Essential listening for AR professionals and tech strategists

    Illuminator: What Analysts Think of Analyst Relations

    December 2, 2024
     
    This episode explores the hidden complexities of cloud computing, from rapid modernization and AI-driven demands to rising resource costs and FinOps strategies. Discover how businesses are navigating innovation, cost control, and the growing power of cloud providers in the evolving digital landscape.

    Illuminator: The Future of Cloud Computing with Dave McCarthy, IDC

    November 4, 2024
     
    Podcast episode cover for ILLUMINATOR featuring Jordan McKee, Research Director at 451 Research. This episode uncovers the hidden complexity of payments, from fraud prevention and AI-driven security to embedded payments and infrastructure modernization. Explore how payments are becoming a strategic differentiator and shaping the future of financial technology.

    Illuminator: The Hidden Complexity of Payments with Jordan McKee, 451 Research S&P Global Market Intelligence

    October 1, 2024
     
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