Kendra Copeland

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    Spotlight’s 2025 Hit List: Our Top AR-Essential Releases of the Year

    December 15, 2025
     

    What It Means To Be An AR Pro in 2025 - Infographic

    November 20, 2025
     

    4 Best Analyst Relations Tactics That Transform B2B Marketing Technology

    October 13, 2025
     

    7 Essential Steps to Successfully Submit a Forrester Wave Evaluation

    October 9, 2025
     
    If Generative AI can't find you, neither can your buyers.

    Spotlight x Profound: Maximizing B2B Visibility in the AI-Driven Buying Journey

    August 21, 2025
     
    Spotlight X Tribble logo

    Introducing Spotlight RFI Assist, Powered by Tribble: A Smarter Way to Manage RFIs

    July 14, 2025
     
    Two women are seated in a modern, minimalistic office meeting room having a conversation. One woman, wearing a dark green blouse and black pants, is sitting on the left side of the white table with an open silver MacBook in front of her and is smiling while listening. The other woman, on the right, is gesturing with both hands and appears to be explaining something; she is wearing a white sleeveless sweater over a light top and brown pants with white sneakers. The room has a mix of navy blue and white walls, grey carpet, and contemporary office chairs. The scene is viewed from slightly outside the doorway, partially framed by a wooden door.

    What Makes a Good Insight — Part 2: The Mechanics of a Great Insight

    June 16, 2025
     
    Promotional graphic with bold text 'Sharpen Your Insights Strategy' and a yellow button reading 'Download the Guide,' alongside a preview of a Spotlight guide on strong insight writing.

    Foundations of Strong Insight Writing Guide

    June 11, 2025
     
    A man and a woman are standing and sitting, respectively, at a long, modern communal kitchen island in an open office kitchen space. The woman, wearing a brown outfit, is seated on a tall blue upholstered chair and pointing at a laptop screen, while the man in a blue suit jacket stands beside her, attentively looking at the screen. Behind them, a wall-mounted screen displays the words 'Giddy Up!' in a stylish handwritten font on a yellow background. The kitchen area features a sink, open shelving with snacks and supplies, and a snack cabinet on the right filled with treats. The ceiling is industrial with exposed pipes and lighting, and the floor is polished concrete, contributing to the modern office aesthetic.

    Spotlight's Analyst Relations Playbook

    May 12, 2025
     
    A promotional graphic with a black and yellow theme encouraging viewers to download an AR Playbook. On the left side, bold yellow and white text reads: 'Unlock the Secrets to Strategic Analyst Relations'. Below that, in smaller white text, it says: 'Download our free AR Playbook and get the proven strategies top companies use to build analyst trust, drive influence, and fuel growth.' A yellow button at the bottom left says 'Get the Playbook'. On the right side of the image is a mockup of the AR Playbook cover, featuring a football play diagram with 'x's, 'o's, and arrows in white and yellow. The title on the cover reads 'AR PLAYBOOK' in bold white and yellow text, with the 'Spotlight' logo in the top corner. The background includes abstract graphic elements and partial document pages layered behind the playbook.

    Spotlight's Analyst Relations Playbook

    May 12, 2025
     
    A promotional webinar graphic with a bright yellow background. At the top left, a black play icon is followed by the word 'WEBINAR'. A dotted line runs across to the top right, where the logos of 'SPOTLIGHT' and 'allego' appear side by side. The main headline in the center reads: 'How AR & Product Marketing Teams Win with Analyst Portals' — with the last line in bold black font. To the right of the headline, a black circle contains yellow text that says 'WATCH NOW', with an arrow pointing to it from the main text. The overall design is clean and modern, emphasizing a call to action to view the webinar.

    Modernizing Analyst Relations: How AR & Product Marketing Teams Win with Analyst Portals

    April 7, 2025
     
    Promotional image for "ILLUMINATOR" podcast, Ep. 10

    Illuminator: Getting Started (Or Starting Over) With GenAI

    March 11, 2025
     
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