Kendra Copeland

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Showing AR Momentum

April 17, 2019
 
A slide titled "What are We Fighting For?"Icons represent attention & support, budget & resources, patience, & recognition.

Overcoming AR Objections

February 20, 2019
 
Slide showing a table with lead generation metrics across categories like Program, Perception, Relationships, and Outcome.

A Discussion on AR Measurement

December 12, 2018
 
Slide from Spotlight presentation on Analyst Relations professionals, emphasizing communication roles and relationship focus.

What It Means To Be An AR Pro in 2018 - Infographic

December 6, 2018
 

Tools to help you make a big impact

November 11, 2018
 
Diagram of the "Offseason Activity" process cycle with steps from advisory to report publish.

Make The Biggest Impact in Your Next Evaluation Report

November 7, 2018
 
Two slides from the "Positioning Guide" showing a model and worksheet for analyzing and organizing positioning.

Planning AR Activity with Context and Purpose (Part 2)

September 19, 2018
 

Tools to help you plan with purpose

September 19, 2018
 
Context and planning chart

Planning AR Activity with Purpose and Context (Part 1)

August 29, 2018
 

Tools to help you plan with context

August 29, 2018
 
Venn diagram showing alignment between Analyst Attributes and Business Goals for improved prioritization.

Prioritizing The Right Industry Analysts

June 27, 2018
 
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