March 29, 2021
It’s Time To Upgrade Your Inquiry Approach. Here’s How.
Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...
Advanced AR techniques,Best practices
December 10, 2020
10 Ways to Supercharge Your Analyst Briefings
In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...
December 1, 2020
Planning for Success: 3 Key Logistics for a Virtual Event
As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...
November 12, 2020
Analysts’ Recommended Best Practices For Hosting A Virtual Event
With the world-wide pandemic, AR teams across the globe were required to shift already planned conferences and meetings to virtual-hosted engagement. To help our clients, Spotlight worked to gather feedback from 45 analysts across Gartner, ...