Enterprise Interview Blogs

April 8, 2021

Protected: The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

There is no excerpt because this is a protected post.

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Best practices

March 29, 2021

It’s Time To Upgrade Your Inquiry Approach. Here’s How.

Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...

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Advanced AR techniques,Best practices

December 10, 2020

10 Ways to Supercharge Your Analyst Briefings

In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...

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Best practices

December 1, 2020

Planning for Success: 3 Key Logistics for a Virtual Event

As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...

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Best practices

November 12, 2020

Analysts’ Recommended Best Practices For Hosting A Virtual Event

With the world-wide pandemic, AR teams across the globe were required to shift already planned conferences and meetings to virtual-hosted engagement. To help our clients, Spotlight worked to gather feedback from 45 analysts across Gartner, ...

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