Why create an annual AR plan? Annual planning is the backbone of a mature AR program as it enables a thoughtful, coordinated foundation for activities throughout the year. Annual AR plans are intended to ensure ...

Recently, we’ve shared tips for making mutually beneficial connections between AR and marketing and AR and sales. This week we’ll discuss how the product team is a key driver in creating successful AR outcomes at the highest level, ...

Recently, we shared a few tips for using AR in marketing to activate thought leadership. Today, we want to focus on the relationship between AR and sales. Sales teams tend to be less actively involved in ...

At Spotlight, our clients run the gamut from large enterprises to small independent firms, start-ups to mature organizations, and experienced analyst relations pros to relative newbies in AR. One thing they all share is the ...