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Buyer perceptions have always been shaped by a mix of voices. Analysts remain a critical influence, but peer reviews, LLMs, and, crucially, competitive intelligence are rising fast – and changing how decisions get made.
That’s why we are thrilled to launch Competitive Intelligence in Spotlight Oz — empowering those in analyst relations, competitive strategy, and market positioning to capture, organize, and analyze vital intel.
Ever feel like competitive insights disappear into the ether? Not anymore. We’ve expanded our proven insights methodology to enable the capture, categorization, and reporting of competitive information with a new insight type specific to this use case.
This structured approach means your competitive insights are always impactful and reporting-ready.
“As a Client Executive, my job is to bring strategic value – tracking industry trends, competitor movements, and analyst discourse. Before, that meant hours of digging through scattered sources. Now, I can instantly zero in on competitor shifts and emerging trends—giving my clients the insights they need before anyone else spots them.” – Blake Divinny, Client Executive, Spotlight
Imagine no longer wasting precious time digging through endless sources and notes for competitor information. Vendor Profiles in Spotlight Oz, offer quick access to comprehensive vendor information:
These profiles give you a 360-degree view of how your competitors are being positioned.
“The newsfeeds on vendor profiles are a game changer. I can see the latest updates—blogs, LinkedIn posts, articles—all in one place. It means I’m never missing a beat, and I can make timely, informed recommendations to my clients with complete confidence.” – Blake Divinny, Client Executive, Spotlight
Understanding your market position is critical. Our new Competitive Intelligence page in Spotlight Oz is your dedicated hub for monitoring your competition. In your competitive intel hub you can:
“Keeping a pulse on what matters most to our clients’ business strategy is crucial. With one central location to track competitors and prep for stakeholder meetings, we’re not just enabling our team—we’re equipping our clients with insights they can share internally to influence decisions and drive results.” – Blake Divinny, Client Executive, Spotlight
Competitive Intelligence isn’t just a “nice to have” – it’s critical to staying relevant in a crowded market. By centralizing and structuring competitive intelligence, these new tools empower you to make more informed decisions in the market and expand your program’s value. Whether you’re building a prep document, preparing for an internal meeting or working to refine your brand messaging, having this intel at the tip of your fingers means you’re not responding, you’re leading.
Ready to make Competitive Intelligence part of your workflow? Book a demo with our team and see how you can turn competitive insights into strategic action with Spotlight Oz.