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Spotlight Oz delivers the visibility, scale, efficiency, and alignment that analyst relations programs need to succeed. Sharper insight into the analyst landscape, the tools to scale programs, and the ability to bring meaningful intelligence back to the business — that’s how Spotlight Oz elevates AR teams from program managers to strategic business partners.
In the first three months of 2026, we shipped three major features that deliver on the Spotlight Oz promise of today, and took the first steps toward the Spotlight Oz of tomorrow.
Analyst relations doesn’t happen in a vacuum. AR pros know that brand presence is shaped across analyst reports, media coverage, industry events, and influencer commentary — but pulling that picture together has always meant cobbling data from a dozen different sources.
Pulse is our answer to that. It gives AR pros a single place to search and filter mentions of their company, competitors, analysts, categories, and events across the analyst channel and broader media landscape.
It transforms event tracking — what used to take hours of cobbling sources together now takes minutes. Add custom keywords or hashtags directly in Spotlight Oz, and you’re set: hourly tracking gauges impact in real time, and post-event synthesis is ready when you need it.
See how our clients are putting Pulse to work:
“Pulse has been really helpful when we need, well, a quick ‘pulse’ on big moments like earnings and product announcements, or a quick sample of analyst feedback from the week. It’s great for quick-grab quotes to flesh out an analyst prep doc or to add punchy quotes to deliverables.”
Pulse is the first step toward something bigger: a platform where you can identify the sources of influence that matter most, and surface insights that are useful not just for AR — but for PR, product marketing, and go-to-market teams too.
AR programs involve a lot of moving parts: briefing books, prep docs, analyst deliverables, and reports to name a few. Without a centralized place to manage all of it, things slip through the cracks.
File Storage in Spotlight Oz brings all of that documentation into the platform, in the context where you actually need it. Store and organize files against the reports, events, and interactions they belong to. And with built-in sharing controls, you can securely share files with stakeholders who aren’t Oz users.
The result is a single source of truth for all things analyst relations.
When a new Magic Quadrant or Wave drops, AR teams are on the clock. Every minute spent manually combing through vendor write-ups is a minute not spent on activation, enablement, and offseason planning.
AI Report Analysis changes that. It automatically identifies vendors, captures placements, and extracts strengths and cautions from each vendor write-up, so the tedious part is handled the moment a report lands. Plus, use it for topical research to pull market level intelligence directly into insights.
For AR teams managing multiple reports, or small teams stretched thin on time and resources, this isn’t a nice-to-have. It’s a crucial piece of publication days that frees you to focus on crafting your narrative for the market, leadership, and your sales team.
We’re not slowing down. In the coming months, expect features that sharpen engagement planning, accelerate note-taking, and introduce a new framework for understanding AI influence.
Already on Spotlight Oz? Everything here is live and ready for you to explore — reach out to Customer Success if you want a guided walkthrough.
New to Spotlight Oz? There’s never been a better time to see it in action. Let’s talk.