Spotlight Oz: The Strategic Engine Behind Analyst Relations & Influence Orchestration  

The year may be coming to an end, but our work driving Influence Orchestration is just getting started. According to the 2025 B2B Buyer Experience Report from 6Sense, 76% of buyers report engaging an analyst in their buying journey, which is why AR is a core tenet of Influence Orchestration. 

This year we made major strides to release features that streamline AR workflows and lay the foundation for the future of analyst relations.

Laying the Path for Influence Orchestration

In 2025, we enriched Spotlight Oz with additional data sources, key integrations, and workflows to support a future where AR pros embrace competitive intelligence, review sourcing, and AI search visibility to demonstrate AR’s broader impact.

• Consolidated Insights: AR pros require real-time visibility from diverse sources to keep up with the evolving influence landscape. In-app newsfeeds with category-specific news have proliferated across Spotlight Oz to give users critical intelligence right at their fingertips.
• Move Beyond Manual: We’ve incorporated media tracking into Spotlight Oz to automate social listening, sentiment analysis, and trend tracking.
• Expand Your Program’s Value: New Competitive Intelligence features help you gather vendor specific data, centralize competitive news and peer reviews, and compare metrics across competitors. Quickly assess the competitive landscape, with over 6,000 competitor profiles available in Spotlight Oz.

Next Stop: Peak Analyst Influence

Analyst relations is a strategic function, and streamlined workflows are key to delivering business impact. This year, we prioritized features that save AR pros time and ensure no insight is missed:

• A Command Center for Your Program: The customizable homepage in Spotlight Oz provides an instant view into what matters most to your program.
• Never Miss a Deadline: Crucial deadlines for RFIs, customer references, and fact checks are now tracked using Report Milestones and visualized on team calendars for alignment and ease. 
• Prep, Engage & Follow Through: Guarantee that prep calls are tracked and completed before analyst engagements, and finish off next steps and to-dos following interactions to ensure that no piece of analyst intel is left unseen.
• Effective Analyst Interactions: Surface key topics from past feedback using Strategic Prompts for analyst inquiry inspiration. 
• Keep Event Workflows on Track: Event pages now include media mentions, analyst attendees, and quick links for managing event interactions, all on one page. 
• Maximize Your Visibility: Informed with data from Spotlight Oz, Spotlight RFI Assist enables you to maximize visibility in the analyst channel by scaling your participation in evaluative reports.

Full Steam Ahead with Spotlight Oz

Spotlight Oz continues to gain steam and visibility. Over the summer, we hosted a webinar on our latest and greatest features, and in the fall, we shared a glimpse into Spotlight Oz during a breakout session at AR Summit.

AI search engines are the new frontier of B2B buying and they rely heavily on peer reviews and analyst research, giving our clients a unique opportunity to amplify visibility across peer review communities and analyst relationships. With Spotlight Oz as the engine for Influence Orchestration we’re heading into 2026 full throttle — see the world’s leading analyst relations platform in action and stay tuned to see where we’re headed next!