Spotlight Oz: How to Track Media Mentions and Share of Voice Without the Manual Grind

Quantifying and measuring brand presence has long been a challenge for marketing, analyst relations, and public relations professionals. Finding all mentions of your company across media channels has historically meant toggling between generic monitoring tools and bloated spreadsheets, which often bury relevant insights under a mountain of noise.

It’s time-consuming and massively inefficient for something that shouldn’t be so difficult.

Today, we’re changing that. We are thrilled to announce the release of Pulse in Spotlight Oz, a purpose-built feature that brings mentions of your company, your competitors, and the topics you care about most into a single, searchable feed.

What is Pulse?

Pulse is an always-on market sensor integrated directly in Spotlight Oz. It centralizes mentions of your company from LinkedIn and other trusted sources, allowing AR, PR, and Product Marketing teams to gain a holistic view of your brand’s presence without the noise of traditional media monitoring.

Key Capabilities:

• Centralized Feed: Aggregates mentions from LinkedIn and high-impact industry sources.
• Object Tracking: Automatically tags mentions based on the analysts, firms, and categories that are relevant for your account. 
• Event-Specific Monitoring: Track custom hashtags and keywords for before, after, and during product launches, acquisitions, or industry events.
• Insight Integration: Instantly convert a media mention into an “Insight” or “Outcome” to seamlessly integrate the data into your program, moving from discovery to action.

Strategic Use Cases: Transform Data into Influence

Pulse isn’t just another feed; it helps you understand which channels your narrative is hitting and compels you to take action on these signals:

1. Competitive Intelligence & Share of Voice (SoV)

Track mentions of your company and competitors across 250 trusted sources and 60 research firms to quantify your brand’s presence in the analyst channel. This allows you to establish a baseline of analyst mindshare and see how your messaging resonates over time.

2. Post-Event Analysis and Synthesis

Moving beyond “we were mentioned,” Pulse enables marketing teams to deliver a post-event synthesis. By tracking mentions hourly during a launch or acquisition, teams can gauge immediate impact and refine engagement strategies for the next cycle.

3. Discover New Influencers

Uncover analysts, authors, or channels you may not have considered. Pulse monitors top authors by mention frequency, helping you identify emerging voices in your technology category.

Why AR Pros Deserve Better Efficiency

Efficiency in AR is about moving from discovery to action instantly. Because Pulse lives inside Spotlight Oz, it eliminates the frustration of navigating disparate systems.

• No Additional Cost: Pulse is a core part of the Spotlight Oz experience and requires no additional subscriptions.
• Unified Dashboards: Export mentions or use the search function to feed data directly into your existing reporting workflows.
• Actionable Metrics: Transform mentions into outcome-based metrics that showcase the true reach and influence of your AR program.

Spotlight Oz is the foundation for leading AR programs, helping AR pros and their peers gain visibility into the channels that impact buyers. Pulse is the latest addition to this mission, but Spotlight Oz has long been the industry-leading AR software due to its robust data ecosystem and ease of use. To understand how this data manifests inside Spotlight Oz, here are some of the most common questions we hear about our intel:

What kind of insights can I expect in Spotlight Oz?

Insights from 150+ Working AR Consultants! As our consulting team works diligently to support our clients day in and day out, they discover useful insights that can be shared across the Spotlight Oz ecosystem. Whether a publish date has changed for an upcoming report, an analyst is leaving their firm, or a new hire is back-filling a spot, Spotlight Oz ensures you’ll be among the first to know.

How does Spotlight Oz ensure the quality of its analyst intelligence?

Human-Vetted Analyst Intel. We don’t believe in information overload. Our Research & Intelligence team cuts through the noise and delivers only the content that matters—sourced from credible analysts and research firms, on relevant topics, and curated from across the web.

How does Spotlight Oz simplify the complexity of cross-firm technology categories?

Instead of manually tracking disjointed taxonomies, Spotlight Oz maps and unifies 2,000+ technology categories across Gartner, Forrester, IDC, and Everest Group. Our centralized category pages showcase definitions, relevant analysts, noteworthy insights, and related news from hundreds of expert sources to give you a comprehensive view of your market.

How can I track my competitors’ analyst influence and peer sentiment in one place?

Our dedicated Competitive Intelligence page empowers you to monitor existing and potential competitors through the lens of analyst impact. Automatically access share of voice comparisons, peer review ratings across competitors and categories, and critical intel on your competitors pulled from analyst blogs, podcasts, and research.

Ready to Keep Your Finger on the Pulse?

Pulse transforms a time-consuming research chore into a strategic advantage, cutting through the clutter so you can spend more time doing what you do best: building the relationships that move the needle for your business.