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In Part 1, we defined what an insight is and why it matters. Now let’s get into the part that elevates good from great: how to actually craft them.
Great insights don’t just show up in your notes—they’re extracted, refined, and curated with intention. In this post, we’ll break down the mechanics of identifying and writing insights that are useful, accurate, and ready to drive impact.
Insights can be found in nearly every analyst interaction:
Look for moments where the analyst shares a perception, makes a comparison, challenges a strategy, or flags a shift in thinking. Phrases like “I’m starting to think differently about…” or “That’s interesting…” are often signals that an insight is on the horizon.
To move from raw notes to a true insight, focus on three things: clarity, context, and categorization.
Before submitting or sharing an insight, ask:
Every insight should be tagged and categorized. This allows you to roll up themes, track trends, and fuel reporting dashboards.
Perception Tags:
Sentiment:
Here’s how the best practitioners keep insight quality high:
Think in terms of quality and quantity:
If you’re leaving an hour-long engagement with only one insight, you’re not getting the full value.
The best insights are the ones that don’t just sit in a dashboard. They spark action: a product pivot, a GTM refresh, or a sharper executive narrative.
That’s the magic of mastering both the art and the mechanics—you don’t just capture insights, you activate them. Ready to activate your own? Dive into our Foundations of Strong Insight Writing Guide.
To learn more about Spotlight and how we can help ensure you’re getting the most out of your AR program, contact our team today.