Advanced AR techniques,Insights-Driven AR

July 8, 2021

Make AR The Foundation For An Insights-Driven Business

You’ve worked diligently to build a proactive and purposeful AR program, putting in the time and resources necessary to grow positive analyst relationships with those industry experts most influential in your space. And your insights-driven ...

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Advanced AR techniques,Best practices

December 10, 2020

10 Ways to Supercharge Your Analyst Briefings

In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...

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Advanced AR techniques,Best practices

November 12, 2019

The workflow you need for managing inbound analyst requests

Often when we talk about analyst relations opportunities we’re talking about the opportunities that we create. We have our priority list of analysts we want to engage with and we make those engagements happen via ...

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Advanced AR techniques,Best practices

September 23, 2019

How to quickly deliver meaning and inform strategy after analyst interactions

Too often, we don’t stop and fully unpack what happened in analyst interactions. We internalize feelings, maybe share a few external comments, but move on to executing our next task that our busy schedules demand ...

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Advanced AR techniques,Best practices

June 11, 2019

What’s your relationship status? An overview of Spotlight’s Maturity Model

When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of ...

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Advanced AR techniques

January 22, 2019

The best way to create like-mindedness with analysts

Tell me if this sounds like something you’ve dealt with – you and your team feel something about your platform or services is more important than an analyst does. While I’m sure this is rare ...

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Advanced AR techniques

January 16, 2019

Do you know where you stand with analysts?

A Forrester Wave or Magic Quadrant just published. You sigh in relief and pat yourself on the back for another job accomplished. But if you’re like us, it’s not too long before the question starts ...

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Advanced AR techniques,Case studies

December 1, 2018

Case study: Reprioritizing AR efforts to accommodate new products

We all know prioritization is a key tenet of analyst relations. Since budget, time, and personnel are all limited in AR, what do you do when your company wants to launch a new product into ...

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Advanced AR techniques

November 27, 2018

Customer reference selection – so much more than finding your raving fans

In a perfect world, we would have an unlimited roster of raving fans who are available at the drop of the hat to give us a glowing review. Ah, utopia. In reality, we know customer ...

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Advanced AR techniques

November 14, 2018

Three ways to make analysts your advocates

“On a scale of 1-10, how likely is it that you would recommend [brand] to a friend or colleague?” Ah, the Net Promoter Score question. While this evaluation question itself is remarkably simple, the factors that impact ...

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