Advanced AR techniques,Best practices
June 11, 2019
What’s your relationship status? An overview of Spotlight’s Maturity Model
When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of ...
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Advanced AR techniques
January 22, 2019
The best way to create like-mindedness with analysts
Tell me if this sounds like something you’ve dealt with – you and your team feel something about your platform or services is more important than an analyst does. While I’m sure this is rare ...
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Advanced AR techniques
January 16, 2019
Do you know where you stand with analysts?
A Forrester Wave or Magic Quadrant just published. You sigh in relief and pat yourself on the back for another job accomplished. But if you’re like us, it’s not too long before the question starts ...
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Advanced AR techniques,Case studies
December 1, 2018
Case study: Reprioritizing AR efforts to accommodate new products
We all know prioritization is a key tenet of analyst relations. Since budget, time, and personnel are all limited in AR, what do you do when your company wants to launch a new product into ...
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Advanced AR techniques
November 27, 2018
Customer reference selection – so much more than finding your raving fans
In a perfect world, we would have an unlimited roster of raving fans who are available at the drop of the hat to give us a glowing review. Ah, utopia. In reality, we know customer ...
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Advanced AR techniques
November 14, 2018
Three ways to make analysts your advocates
“On a scale of 1-10, how likely is it that you would recommend [brand] to a friend or colleague?” Ah, the Net Promoter Score question. While this evaluation question itself is remarkably simple, the factors that impact ...
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Advanced AR techniques,Case studies
September 17, 2018
Evaluation research… to participate or not to participate? That is the (very good) question
“Is it better to be in a Wave or Magic Quadrant even if we don’t show well? Or are we better off declining participation?” I often get asked this question from my clients, and the ...
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Advanced AR techniques
September 5, 2018
Four ways to discover where you stand with analysts
Uncovering an analyst’s perception of your business can feel a bit like searching for hidden treasure. You know their real beliefs are there, but they may not be obvious to you. Your executives and product ...
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Advanced AR techniques
August 7, 2018
How to determine what analysts actually perceive of you
Consider this scenario: While prepping your executive team for a Wave briefing, your CEO asks, “Where exactly do we stand with this analyst? It seems like she’s skeptical of our strategy.” What do you say? ...
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Advanced AR techniques
July 25, 2018
Spotting opportunities and planning for obstacles in your analyst relations strategy
The circus of analyst relations For those on the outside of analyst relations, it may be easy to think of AR as just a sporadic briefing or two with a handful of seemingly relevant analysts. ...
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