AR Industry,AR news

October 27, 2022

State of Startups with Industry Analysts: The latest report findings

Over the past 10 years, Spotlight has partnered with hundreds of firms ranging from start-ups all the way to publicly traded tech industry juggernauts. We deliver custom analyst relations programs, each designed to achieve unique ...

Read More

Advanced AR techniques,AR Industry

September 22, 2022

AR Beyond Evaluative Research: Why Organizations Should Look Beyond The Quadrant

There’s more to life beyond evaluative research What do the Super Bowl, World Cup, Tour de France, and Wimbledon have in common? They represent the pinnacle of achievement in each of their individual sports. Athletes ...

Read More

AR Industry,AR news

July 28, 2022

Why AR Is Essential During A Recession

5 Reasons to Prioritize AR During Economic Uncertainty During an economic downturn, it’s common for organizations to scrutinize budgets to ensure the return on investment of every strategic initiative, including analyst relations.  Over the past ...

Read More

AR Industry

June 20, 2022

5 Ways To Know If It’s Time To Enter The World of Analyst Relations

When should we enter the AR channel? At Spotlight, we are passionate about helping clients run best-in-class analyst relations programs and using the information garnered through the AR channel to be a true, strategic partner ...

Read More

AR Industry,Best practices

March 14, 2022

How to Navigate Through the Analyst Relationship Maturity Model

What is the Analyst Relationship Maturity Model Whether you are brand new to AR and are looking to move up from the stranger category to friendly/advocate or maybe you have an analyst that has said ...

Read More

AR Industry

February 14, 2022

5 Things To Know About Industry Analysts

Who Are Industry Analysts And What Do They Care About Industry analysts are everywhere. They are informing markets, educating customers, identifying relevant vendors, and everything in between. You can’t go to a tech conference, read ...

Read More

AR Industry

January 12, 2022

Spotlight Breaks Down Gartner Vendor Identification Tool Reports

Vendors in the Spotlight ecosystem are increasingly participating in a new report type from Gartner – Vendor Identification Tools. These reports could be extremely valuable if you understand how to use them. Let’s go through the most ...

Read More

AR Industry

March 8, 2021

Analyst Firm Influence: What’s Beyond the Big Three?

As a vendor, navigating the intricacies of which analyst firm to align and engage with can be complex.  It’s critical to define for yourself what is important about a firm – is it their revenue, ...

Read More

AR Industry,Best practices

January 23, 2021

When Analysts Join Your Competition – Don’t Panic

Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...

Read More

AR Industry,Best practices

January 5, 2021

Our Five Favorite Analyst Relations Resources From 2020

Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...

Read More