AR Industry,Best practices
March 14, 2022
How to Navigate Through the Analyst Relationship Maturity Model
What is the Analyst Relationship Maturity Model Whether you are brand new to AR and are looking to move up from the stranger category to friendly/advocate or maybe you have an analyst that has said ...
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AR Industry
February 14, 2022
5 Things To Know About Industry Analysts
Who Are Industry Analysts And What Do They Care About Industry analysts are everywhere. They are informing markets, educating customers, identifying relevant vendors, and everything in between. You can’t go to a tech conference, read ...
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AR Industry
January 12, 2022
Spotlight Breaks Down Gartner Vendor Identification Tool Reports
Vendors in the Spotlight ecosystem are increasingly participating in a new report type from Gartner – Vendor Identification Tools. These reports could be extremely valuable if you understand how to use them. Let’s go through the most ...
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AR Industry
March 8, 2021
Analyst Firm Influence: What’s Beyond the Big Three?
As a vendor, navigating the intricacies of which analyst firm to align and engage with can be complex. It’s critical to define for yourself what is important about a firm – is it their revenue, ...
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AR Industry,Best practices
January 23, 2021
When Analysts Join Your Competition – Don’t Panic
Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...
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AR Industry,Best practices
January 5, 2021
Our Five Favorite Analyst Relations Resources From 2020
Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...
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AR Industry
December 16, 2020
Spotlight’s Holiday Gift Guide: Seven Savvy Leadership Books
Despite this year feeling like it may never end, we have finally arrived at the holiday season! If there’s someone on your list (or maybe even yourself!) who loves to read about leadership and business, ...
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AR Industry,AR news
February 27, 2020
What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?
Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...
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AR Industry
February 26, 2020
Survey says… AR teams are overworked and underfunded. Why?
When we sat down to review the data from our inaugural staffing and recruiting challenges survey, we were intrigued to see whether the data would confirm our suspicions or if the data would surprise us. ...
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AR Industry
February 12, 2020
AR communities: how & when to use them
There is no denying analyst relations is a niche field. Most of us stumbled into this profession and are working hard to keep it growing. But by sheer numbers, we’re a small portion of technology ...
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