AR Industry,AR news
October 27, 2022
State of Startups with Industry Analysts: The latest report findings
Over the past 10 years, Spotlight has partnered with hundreds of firms ranging from start-ups all the way to publicly traded tech industry juggernauts. We deliver custom analyst relations programs, each designed to achieve unique ...
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AR Industry,AR news
July 28, 2022
Why AR Is Essential During A Recession
5 Reasons to Prioritize AR During Economic Uncertainty During an economic downturn, it’s common for organizations to scrutinize budgets to ensure the return on investment of every strategic initiative, including analyst relations. Over the past ...
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AR news
May 19, 2022
Spotlight Announces The Launch of Spotlight Oz 2
KANSAS CITY, MO. (MAY 2, 2022) – Spotlight, a leading analyst relations (AR) firm, today announced the launch of Spotlight Oz 2. Built for AR professionals by AR professionals, Oz 2 is the go-to platform ...
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AR news
June 21, 2021
What AR Pros Need To Know: IDC Leadership Provides IIAR Update on Blackstone, Metri transactions
IDC President Crawford Del Prete and Chief Research Officer Meredith Whalen joined a June 9, 2021 IIAR webinar to share details for AR professionals regarding IDG’s recent sale to Blackstone, as well as IDC’s acquisition ...
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AR news
November 19, 2020
How To Explain Analyst Relations To Family And Friends Over The Holidays
With the holiday season approaching, the Spotlight family cannot wait to be surrounded by our loved ones. However, we know the challenge of having our days encompassed by the world of AR, is being able ...
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AR news
March 26, 2020
COVID-19 impacts on analyst relations
Right now, it seems like the only thing we can be certain of is that things are going to continue to change. The COVID-19 global pandemic is testing all of our abilities to adapt, reinvent, ...
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AR Industry,AR news
February 27, 2020
What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?
Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...
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AR news
March 6, 2019
News release: Spotlight launches a new platform for analyst relations professionals
The Spotlight Platform is in private beta testing and seeking a select group of beta users Kansas City, Mo., (March 6, 2019) – Spotlight has developed a new platform to help analyst relations practitioners be ...
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AR news
November 28, 2018
Forrester’s mojo move to acquire SiriusDecisions – what does it mean?
The exciting news that Forrester will acquire rival analyst firm SiriusDecisions no doubt raises questions for analyst relations professionals. Many of which will take months or more to answer. But the sooner you begin to think about ...
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