Best practices
April 15, 2021
Identifying analysts based on your programs key objectives
At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...
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Best practices
March 29, 2021
It’s Time To Upgrade Your Inquiry Approach. Here’s How.
Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...
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AR Industry,Best practices
January 23, 2021
When Analysts Join Your Competition – Don’t Panic
Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...
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AR Industry,Best practices
January 5, 2021
Our Five Favorite Analyst Relations Resources From 2020
Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...
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Advanced AR techniques,Best practices
December 10, 2020
10 Ways to Supercharge Your Analyst Briefings
In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...
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Best practices
December 1, 2020
Planning for Success: 3 Key Logistics for a Virtual Event
As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...
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Best practices
November 12, 2020
Analysts’ Recommended Best Practices For Hosting A Virtual Event
With the world-wide pandemic, AR teams across the globe were required to shift already planned conferences and meetings to virtual-hosted engagement. To help our clients, Spotlight worked to gather feedback from 45 analysts across Gartner, ...
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Best practices,Insights-Driven AR
October 29, 2020
In The World Of Analyst Relations, Perception Is Reality
Getting executive buy-in for engagement and investment in the analyst channel is key to any program’s success. But what happens when your stakeholders devolve AR down to an argument of right vs. wrong? Whether it’s ...
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Best practices,Insights-Driven AR
September 16, 2020
Using insights to support product management
As an AR professional, I feel so privileged to listen to the heads of product for some of the most visionary and successful companies talk with industry experts about capabilities and strategies in a number ...
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Best practices,Insights-Driven AR
July 28, 2020
Annual analyst relations planning: why it’s critical
Why create an annual AR plan? Annual planning is the backbone of a mature AR program as it enables a thoughtful, coordinated foundation for activities throughout the year. Annual AR plans are intended to ensure ...
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