AR Industry,Best practices

January 5, 2021

Our Five Favorite Analyst Relations Resources From 2020

Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...

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Advanced AR techniques,Best practices

December 10, 2020

10 Ways to Supercharge Your Analyst Briefings

In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...

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Best practices

December 1, 2020

Planning for Success: 3 Key Logistics for a Virtual Event

As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...

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Best practices

November 12, 2020

Analysts’ Recommended Best Practices For Hosting A Virtual Event

With the world-wide pandemic, AR teams across the globe were required to shift already planned conferences and meetings to virtual-hosted engagement. To help our clients, Spotlight worked to gather feedback from 45 analysts across Gartner, ...

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Best practices,Insights-Driven AR

October 29, 2020

In The World Of Analyst Relations, Perception Is Reality

Getting executive buy-in for engagement and investment in the analyst channel is key to any program’s success. But what happens when your stakeholders devolve AR down to an argument of right vs. wrong? Whether it’s ...

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Best practices,Insights-Driven AR

September 16, 2020

Using insights to support product management

As an AR professional, I feel so privileged to listen to the heads of product for some of the most visionary and successful companies talk with industry experts about capabilities and strategies in a number ...

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Best practices,Insights-Driven AR

July 28, 2020

Annual analyst relations planning: why it’s critical

Why create an annual AR plan? Annual planning is the backbone of a mature AR program as it enables a thoughtful, coordinated foundation for activities throughout the year. Annual AR plans are intended to ensure ...

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Best practices,Insights-Driven AR

July 15, 2020

Using analyst perception audits to answer common AR questions

As AR pros we often get pressure from our key stakeholders for insights into how our key analysts feel about us, especially compared to our competitors. We get questions ranging from how our messaging is ...

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Best practices

April 21, 2020

Three things to always include in speaker preps

As AR professionals, we know there’s a ton of work that goes into an analyst conversation. In most cases, we are only given 30-60 minutes with an analyst before they’re moving on to the next ...

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Best practices,On the Spot

April 9, 2020

Cory’s tips for making allies with account executives

In this On the Spot video, I interviewed Cory Sims, Client Executive at Spotlight. I’m thankful we were able to film this before we left for the COVID-19 quarantine because Cory shares very useful tips ...

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