Best practices
November 11, 2021
Spotlight Book Review: Analysts on Analyst Relations by Robin Schaffer
Here at Spotlight, we know AR because all we do is AR. Every day, all day. 24/7, 365. We live, breathe, and even read about AR for fun. So, we thought, who better to help ...
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Best practices
October 14, 2021
Three Common AR Nightmares And How To Avoid Them
It’s officially October and we all know that Halloween is right around the corner. While some of us may indulge in a few scary movies, we can all agree it’s best to keep our nightmares ...
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Advanced AR techniques,Best practices
September 9, 2021
Four Key Steps To Successfully Manage A Complex AR Program
One of the recurring themes we hear from AR pros and novices alike is that there’s never enough time to do everything they’d like to do. In many cases, AR professionals have other job responsibilities ...
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Best practices
June 10, 2021
Why Open Up To Analysts
Have you ever felt hesitant to share your organization’s challenges with an industry analyst? You’re not alone. At Spotlight, we see every day how being transparent with key analysts for your program can create an ...
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Best practices
April 15, 2021
Identifying analysts based on your programs key objectives
At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...
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Best practices
March 29, 2021
It’s Time To Upgrade Your Inquiry Approach. Here’s How.
Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...
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AR Industry,Best practices
January 23, 2021
When Analysts Join Your Competition – Don’t Panic
Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...
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AR Industry,Best practices
January 5, 2021
Our Five Favorite Analyst Relations Resources From 2020
Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...
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Advanced AR techniques,Best practices
December 10, 2020
10 Ways to Supercharge Your Analyst Briefings
In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...
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Best practices
December 1, 2020
Planning for Success: 3 Key Logistics for a Virtual Event
As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...
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