Best practices
November 29, 2022
6 Favorite Spotlight Resources From 2022
Every year, Spotlight’s team of AR experts keeps up to date on the latest trends and implements best practices for AR programs throughout the globe. Whether you’re a first-time AR professional or have years of ...
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AR Industry,Best practices
March 14, 2022
How to Navigate Through the Analyst Relationship Maturity Model
What is the Analyst Relationship Maturity Model Whether you are brand new to AR and are looking to move up from the stranger category to friendly/advocate or maybe you have an analyst that has said ...
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Best practices
December 2, 2021
How To Build Your Annual AR Plan
You might recall a previous Spotlight blog where we shared how to craft an AR annual plan and why it’s critical. We wanted to take a step back and dive a little deeper to talk ...
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Best practices
November 11, 2021
Spotlight Book Review: Analysts on Analyst Relations by Robin Schaffer
Here at Spotlight, we know AR because all we do is AR. Every day, all day. 24/7, 365. We live, breathe, and even read about AR for fun. So, we thought, who better to help ...
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Best practices
October 14, 2021
Three Common AR Nightmares And How To Avoid Them
It’s officially October and we all know that Halloween is right around the corner. While some of us may indulge in a few scary movies, we can all agree it’s best to keep our nightmares ...
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Advanced AR techniques,Best practices
September 9, 2021
Four Key Steps To Successfully Manage A Complex AR Program
One of the recurring themes we hear from AR pros and novices alike is that there’s never enough time to do everything they’d like to do. In many cases, AR professionals have other job responsibilities ...
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Best practices
June 10, 2021
Why Open Up To Analysts
Have you ever felt hesitant to share your organization’s challenges with an industry analyst? You’re not alone. At Spotlight, we see every day how being transparent with key analysts for your program can create an ...
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Best practices
April 15, 2021
Identifying analysts based on your programs key objectives
At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...
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Best practices
March 29, 2021
It’s Time To Upgrade Your Inquiry Approach. Here’s How.
Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...
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AR Industry,Best practices
January 23, 2021
When Analysts Join Your Competition – Don’t Panic
Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...
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