Best practices

November 11, 2021

Spotlight Book Review: Analysts on Analyst Relations by Robin Schaffer

Here at Spotlight, we know AR because all we do is AR. Every day, all day. 24/7, 365. We live, breathe, and even read about AR for fun. So, we thought, who better to help ...

Read More

Best practices

October 14, 2021

Three Common AR Nightmares And How To Avoid Them

It’s officially October and we all know that Halloween is right around the corner. While some of us may indulge in a few scary movies, we can all agree it’s best to keep our nightmares ...

Read More

Advanced AR techniques,Best practices

September 9, 2021

Four Key Steps To Successfully Manage A Complex AR Program

One of the recurring themes we hear from AR pros and novices alike is that there’s never enough time to do everything they’d like to do. In many cases, AR professionals have other job responsibilities ...

Read More

Best practices

June 10, 2021

Why Open Up To Analysts

Have you ever felt hesitant to share your organization’s challenges with an industry analyst? You’re not alone. At Spotlight, we see every day how being transparent with key analysts for your program can create an ...

Read More

Best practices

April 15, 2021

Identifying analysts based on your programs key objectives

At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...

Read More

Best practices

March 29, 2021

It’s Time To Upgrade Your Inquiry Approach. Here’s How.

Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...

Read More

AR Industry,Best practices

January 23, 2021

When Analysts Join Your Competition – Don’t Panic

Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...

Read More

AR Industry,Best practices

January 5, 2021

Our Five Favorite Analyst Relations Resources From 2020

Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...

Read More

Advanced AR techniques,Best practices

December 10, 2020

10 Ways to Supercharge Your Analyst Briefings

In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...

Read More

Best practices

December 1, 2020

Planning for Success: 3 Key Logistics for a Virtual Event

As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...

Read More