Best practices,Insights-Driven AR
September 16, 2020
Using insights to support product management
As an AR professional, I feel so privileged to listen to the heads of product for some of the most visionary and successful companies talk with industry experts about capabilities and strategies in a number ...
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Best practices,Insights-Driven AR
July 28, 2020
Annual analyst relations planning: why it’s critical
Why create an annual AR plan? Annual planning is the backbone of a mature AR program as it enables a thoughtful, coordinated foundation for activities throughout the year. Annual AR plans are intended to ensure ...
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Best practices,Insights-Driven AR
July 15, 2020
Using analyst perception audits to answer common AR questions
As AR pros we often get pressure from our key stakeholders for insights into how our key analysts feel about us, especially compared to our competitors. We get questions ranging from how our messaging is ...
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Best practices
April 21, 2020
Three things to always include in speaker preps
As AR professionals, we know there’s a ton of work that goes into an analyst conversation. In most cases, we are only given 30-60 minutes with an analyst before they’re moving on to the next ...
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Best practices,On the Spot
April 9, 2020
Cory’s tips for making allies with account executives
In this On the Spot video, I interviewed Cory Sims, Client Executive at Spotlight. I’m thankful we were able to film this before we left for the COVID-19 quarantine because Cory shares very useful tips ...
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Best practices
March 17, 2020
Creating an analyst relations strategy without analyst firm subscriptions
As AR professionals, it is our responsibility to drive strategic and meaningful relationships with analysts on behalf of our organizations. But, this might seem especially challenging if your company currently isn’t investing in analyst firm ...
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Best practices,On the Spot
February 21, 2020
Andrea’s favorite analyst icebreakers
If you’ve poked around our blog and website, hopefully, you’ve noticed that Spotlight is pretty unique. We only focus on analyst relations, so with a growing company of 60+ AR pros, we have some highly ...
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Advanced AR techniques,Best practices
November 12, 2019
The workflow you need for managing inbound analyst requests
Often when we talk about analyst relations opportunities we’re talking about the opportunities that we create. We have our priority list of analysts we want to engage with and we make those engagements happen via ...
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Advanced AR techniques,Best practices
September 23, 2019
How to quickly deliver meaning and inform strategy after analyst interactions
Too often, we don’t stop and fully unpack what happened in analyst interactions. We internalize feelings, maybe share a few external comments, but move on to executing our next task that our busy schedules demand ...
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Advanced AR techniques,Best practices
June 11, 2019
What’s your relationship status? An overview of Spotlight’s Maturity Model
When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of ...
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