Evangelizing AR

November 19, 2019

Overcoming Objections To Analyst Influence

Recently, we discussed objections to the “AR game,” but we know objections in AR don’t stop there. Too often analysts are misunderstood by our leadership and stakeholders. Others in our orgs usually don’t know analysts ...

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Evangelizing AR

October 29, 2019

Overcoming objections to “the AR game”

A reality of working in analyst relations is that you often have to justify the effort, expense, and importance of the channel to different people at different times throughout your tenure. This challenge is unique ...

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Evangelizing AR

March 14, 2019

AR & product – informing product strategy and development

Recently, we’ve shared tips for making mutually beneficial connections between AR and marketing and AR and sales. This week we’ll discuss how the product team is a key driver in creating successful AR outcomes at the highest level, ...

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Evangelizing AR

February 11, 2019

AR & sales – understanding market opportunities

Recently, we shared a few tips for using AR in marketing to activate thought leadership. Today, we want to focus on the relationship between AR and sales. Sales teams tend to be less actively involved in ...

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Evangelizing AR

February 1, 2019

AR & marketing – activating your thought leadership

At Spotlight, our clients run the gamut from large enterprises to small independent firms, start-ups to mature organizations, and experienced analyst relations pros to relative newbies in AR. One thing they all share is the ...

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Evangelizing AR

January 28, 2019

5 tips for addressing those who think analysts “just don’t get it”

We all have probably experienced our spokespeople returning from an analyst interaction saying, “the analyst just doesn’t get it.” These disagreements can be about relatively insignificant details or major foundational chasms. How we address our ...

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