July 15, 2020

Using analyst perception audits to answer common AR questions

As AR pros we often get pressure from our key stakeholders for insights into how our key analysts feel about us, especially compared to our competitors. We get questions ranging from how our messaging is ...

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Insights-Driven AR

July 9, 2020

Analysts’ feedback – what to do with misperceptions and fair feedback

When we systematically capture and analyze analysts’ feedback, we’re bound to see themes emerge. In the simplest sense, analysts’ feedback can often be a misperception of your business, product, or service or it could be ...

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On the Spot

July 6, 2020

Jeff’s strategies for honest conversations with senior leaders

Earlier this year, I sat down with Jeff Harris, Client Executive to ask him about his role at Spotlight. Jeff shared why it’s important to him to build strong relationships with senior executives and how ...

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Insights-Driven AR

June 29, 2020

Three tips for creating great AR plans from analyst insights

Analysts prefer to be briefed 3-5 times a year, or as often as relevant, which means those interactions have to count. Inquiries and advisory days are other opportunities to hear from analysts, but the investment ...

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Insights-Driven AR

June 3, 2020

Four places to find analyst insights

Analyst insights are single important pieces of analyst commentary that can have a major impact on your AR program.  When you collect insights, you can create a library of information that can make answering the ...

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Insights-Driven AR

May 27, 2020

From notes to insights – getting the most from your analyst interactions

During briefings and inquiries, while reading research, and while talking to analysts, AR pros have a front-row seat to the wealth of knowledge industry analysts share. It’s safe to say that no one else in ...

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On the Spot

May 20, 2020

Eden’s behind-the-scenes look at Spotlight Oz

In this On the Spot video, we’re talking with the woman behind our new analyst relations platform, Spotlight Oz. Eden spent years as an AR pro working with our clients but shares how her role ...

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Best practices

April 21, 2020

Three things to always include in speaker preps

As AR professionals, we know there’s a ton of work that goes into an analyst conversation. In most cases, we are only given 30-60 minutes with an analyst before they’re moving on to the next ...

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Peer Review Sites

April 15, 2020

What’s new with Gartner Peer Insights?

Around this time last year, we published our Guide to Peer Review Sites. We looked at the major players in the peer review site landscape, what AR’s mandate is in relation to these sites, and ...

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Best practices,On the Spot

April 9, 2020

Cory’s tips for making allies with account executives

In this On the Spot video, I interviewed Cory Sims, Client Executive at Spotlight. I’m thankful we were able to film this before we left for the COVID-19 quarantine because Cory shares very useful tips ...

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