Best practices

November 29, 2022

6 Favorite Spotlight Resources From 2022

Every year, Spotlight’s team of AR experts keeps up to date on the latest trends and implements best practices for AR programs throughout the globe. Whether you’re a first-time AR professional or have years of ...

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AR Industry,AR news

October 27, 2022

State of Startups with Industry Analysts: The latest report findings

Over the past 10 years, Spotlight has partnered with hundreds of firms ranging from start-ups all the way to publicly traded tech industry juggernauts. We deliver custom analyst relations programs, each designed to achieve unique ...

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Advanced AR techniques,AR Industry

September 22, 2022

AR Beyond Evaluative Research: Why Organizations Should Look Beyond The Quadrant

There’s more to life beyond evaluative research What do the Super Bowl, World Cup, Tour de France, and Wimbledon have in common? They represent the pinnacle of achievement in each of their individual sports. Athletes ...

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Interview Blog Post Series

August 25, 2022

Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA

An Inside Look NTT DATA’s Analyst Relations Program Junko Hazama of NTT DATA, a Japanese based company, oversees the conglomerate’s Analyst Relations program, leading a team of 15 individual analyst relations managers. To help manage ...

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Case studies

August 5, 2022

Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

At Spotlight, we are passionate about the world of analyst relations and we love the opportunity to partner with AR-obsessed clients. We recently sat down with Celeste White, Senior Director of Global Analyst Relations for ...

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AR Industry,AR news

July 28, 2022

Why AR Is Essential During A Recession

5 Reasons to Prioritize AR During Economic Uncertainty During an economic downturn, it’s common for organizations to scrutinize budgets to ensure the return on investment of every strategic initiative, including analyst relations.  Over the past ...

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AR Industry

June 20, 2022

5 Ways To Know If It’s Time To Enter The World of Analyst Relations

When should we enter the AR channel? At Spotlight, we are passionate about helping clients run best-in-class analyst relations programs and using the information garnered through the AR channel to be a true, strategic partner ...

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AR news

May 19, 2022

Spotlight Announces The Launch of Spotlight Oz 2

KANSAS CITY, MO. (MAY 2, 2022) – Spotlight, a leading analyst relations (AR) firm, today announced the launch of Spotlight Oz 2. Built for AR professionals by AR professionals, Oz 2 is the go-to platform ...

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Spotlight Culture

April 7, 2022

How Spotlight Honors An Employee-Centric Culture

Focusing On The Employee First At Spotlight, cultivating a positive employee experience is of the utmost importance to our leadership team. To ensure we are providing a best-in-class working environment for each individual, Spotlight leadership ...

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AR Industry,Best practices

March 14, 2022

How to Navigate Through the Analyst Relationship Maturity Model

What is the Analyst Relationship Maturity Model Whether you are brand new to AR and are looking to move up from the stranger category to friendly/advocate or maybe you have an analyst that has said ...

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