September 9, 2020

The Case for Insights-Driven Analyst Relations

If you’ve felt a measurable increase in the amount of pressure placed by the C-suite on AR teams to prove channel worth, you are not alone. We’ve seen and felt it, too. In response to ...

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Best practices

December 1, 2020

Planning for Success: 3 Key Logistics for a Virtual Event

As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...

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AR news

November 19, 2020

How To Explain Analyst Relations To Family And Friends Over The Holidays

With the holiday season approaching, the Spotlight family cannot wait to be surrounded by our loved ones. However, we know the challenge of having our days encompassed by the world of AR, is being able ...

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Best practices

November 12, 2020

Analysts’ Recommended Best Practices For Hosting A Virtual Event

With the world-wide pandemic, AR teams across the globe were required to shift already planned conferences and meetings to virtual-hosted engagement. To help our clients, Spotlight worked to gather feedback from 45 analysts across Gartner, ...

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Best practices,Insights-Driven AR

October 29, 2020

In The World Of Analyst Relations, Perception Is Reality

Getting executive buy-in for engagement and investment in the analyst channel is key to any program’s success. But what happens when your stakeholders devolve AR down to an argument of right vs. wrong? Whether it’s ...

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Case studies,Insights-Driven AR

October 14, 2020

Case study: Creating, justifying, and implementing insights-driven metrics

When I use the insights-driven AR approach with my clients, I look to analyst interactions and their research for specific insights that can inform our AR strategy. The AR teams I work with are always ...

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On the Spot

October 6, 2020

Serge’s view from the AR frontlines

Serge Stines is a Client Partner at Spotlight, which means he’s front and center to all of the analyst relations activities happening with his clients. Earlier this year, I put Serge on the spot to ...

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Case studies,Insights-Driven AR

September 30, 2020

Case study: Using insights to drive (and change) strategy

The insights-driven approach to AR has many benefits like providing more realistic AR metrics, offering competitive intel back to the business, and making analysts feel heard and valued. But sometimes other benefits of this approach ...

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Best practices,Insights-Driven AR

September 16, 2020

Using insights to support product management

As an AR professional, I feel so privileged to listen to the heads of product for some of the most visionary and successful companies talk with industry experts about capabilities and strategies in a number ...

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Insights-Driven AR

September 3, 2020

How AR can cross-functionally collaborate from top to bottom

Activating AR throughout your organization is one of the key components for our channel to be seen as a strategic, invaluable function. AR pros are front and center to a wealth of analyst intel, insights, ...

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