Case studies

August 5, 2022

Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

At Spotlight, we are passionate about the world of analyst relations and we love the opportunity to partner with AR-obsessed clients. We recently sat down with Celeste White, Senior Director of Global Analyst Relations for ...

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AR Industry,AR news

July 28, 2022

Why AR Is Essential During A Recession

5 Reasons to Prioritize AR During Economic Uncertainty During an economic downturn, it’s common for organizations to scrutinize budgets to ensure the return on investment of every strategic initiative, including analyst relations.  Over the past ...

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AR Industry

June 20, 2022

5 Ways To Know If It’s Time To Enter The World of Analyst Relations

When should we enter the AR channel? At Spotlight, we are passionate about helping clients run best-in-class analyst relations programs and using the information garnered through the AR channel to be a true, strategic partner ...

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AR news

May 19, 2022

Spotlight Announces The Launch of Spotlight Oz 2

KANSAS CITY, MO. (MAY 2, 2022) – Spotlight, a leading analyst relations (AR) firm, today announced the launch of Spotlight Oz 2. Built for AR professionals by AR professionals, Oz 2 is the go-to platform ...

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Spotlight Culture

April 7, 2022

How Spotlight Honors An Employee-Centric Culture

Focusing On The Employee First At Spotlight, cultivating a positive employee experience is of the utmost importance to our leadership team. To ensure we are providing a best-in-class working environment for each individual, Spotlight leadership ...

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AR Industry,Best practices

March 14, 2022

How to Navigate Through the Analyst Relationship Maturity Model

What is the Analyst Relationship Maturity Model Whether you are brand new to AR and are looking to move up from the stranger category to friendly/advocate or maybe you have an analyst that has said ...

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Peer Review Sites

February 22, 2022

We Asked, They Listened: Vendor-Friendly Changes Coming to Gartner Peer Insights

In a January 26 webinar, the Gartner Peer Insights team revealed its roadmap of Planned Actions for 2022 designed to give vendors and end-users alike a more flexible and streamlined experience. Providing clarity in the ...

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AR Industry

February 14, 2022

5 Things To Know About Industry Analysts

Who Are Industry Analysts And What Do They Care About Industry analysts are everywhere. They are informing markets, educating customers, identifying relevant vendors, and everything in between. You can’t go to a tech conference, read ...

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AR Industry

January 12, 2022

Spotlight Breaks Down Gartner Vendor Identification Tool Reports

Vendors in the Spotlight ecosystem are increasingly participating in a new report type from Gartner – Vendor Identification Tools. These reports could be extremely valuable if you understand how to use them. Let’s go through the most ...

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Spotlight Culture

December 16, 2021

4 Ways To Be A Better Leader in 2022

At Spotlight, we prioritize the development of our employees so they can not only make an impact in their day-to-day roles, but also the communities they are a part of. This year, we welcomed Mike ...

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