Interview Blog Post Series

October 11, 2021

Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe’s Peter Sheldon

We recently sat down with Peter Sheldon, Senior Director of Commerce Strategy at Adobe. Previously a Forrester Principal Analyst, Peter is responsible for Adobe’s commerce partner ecosystem and working to understand strategic relationships necessary for ...

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Best practices

November 11, 2021

Spotlight Book Review: Analysts on Analyst Relations by Robin Schaffer

Here at Spotlight, we know AR because all we do is AR. Every day, all day. 24/7, 365. We live, breathe, and even read about AR for fun. So, we thought, who better to help ...

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Best practices

October 14, 2021

Three Common AR Nightmares And How To Avoid Them

It’s officially October and we all know that Halloween is right around the corner. While some of us may indulge in a few scary movies, we can all agree it’s best to keep our nightmares ...

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Advanced AR techniques,Best practices

September 9, 2021

Four Key Steps To Successfully Manage A Complex AR Program

One of the recurring themes we hear from AR pros and novices alike is that there’s never enough time to do everything they’d like to do. In many cases, AR professionals have other job responsibilities ...

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Peer Review Sites

July 28, 2021

Gartner Sets Direction for Peer Insights with H2 2021 Update

Market Expansion Key to GPI Long Term Strategy Gartner’s stated goal for Peer Insights is to be “The undisputed leader for enterprise technology reviews.” But Gartner has struggled to keep pace with G2, TrustRadius, and ...

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Advanced AR techniques,Insights-Driven AR

July 8, 2021

Make AR The Foundation For An Insights-Driven Business

You’ve worked diligently to build a proactive and purposeful AR program, putting in the time and resources necessary to grow positive analyst relationships with those industry experts most influential in your space. And your insights-driven ...

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Spotlight Culture

June 28, 2021

SpotlightxPRIDE

Before we leave the month of June, let’s reflect on another aspect of workplace diversity, the inclusion of LGBTQ+ people.  History of Pride June is recognized as LGBTQ+ Pride Month around the world. The celebration ...

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AR news

June 21, 2021

What AR Pros Need To Know: IDC Leadership Provides IIAR Update on Blackstone, Metri transactions

IDC President Crawford Del Prete and Chief Research Officer Meredith Whalen joined a June 9, 2021 IIAR webinar to share details for AR professionals regarding IDG’s recent sale to Blackstone, as well as IDC’s acquisition ...

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Best practices

June 10, 2021

Why Open Up To Analysts

Have you ever felt hesitant to share your organization’s challenges with an industry analyst? You’re not alone. At Spotlight, we see every day how being transparent with key analysts for your program can create an ...

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Insights-Driven AR

May 20, 2021

How Can Insights Driven AR Deliver Impact In the ‘Real World?’

2020 brought important topics like diversity and inclusion and Corporate Social Responsibility (CSR) to the forefront of conversations. Consumers, investors, governments and employees became more keen on the responsibilities of companies to be contributing and ...

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