October 29, 2019

Overcoming objections to “the AR game”

A reality of working in analyst relations is that you often have to justify the effort, expense, and importance of the channel to different people at different times throughout your tenure. This challenge is unique ...

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Advanced AR techniques,Best practices

September 23, 2019

How to quickly deliver meaning and inform strategy after analyst interactions

Too often, we don’t stop and fully unpack what happened in analyst interactions. We internalize feelings, maybe share a few external comments, but move on to executing our next task that our busy schedules demand ...

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Advanced AR techniques,Best practices

June 11, 2019

What’s your relationship status? An overview of Spotlight’s Maturity Model

When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of ...

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Best practices

May 13, 2019

The five things you should always note after an analyst interaction

We all know building relationships with analysts doesn’t happen overnight. But, it’s important to remember that it also doesn’t happen without thoughtful and purposeful actions. While it’s a common best practice to prepare before analyst ...

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Best practices

April 24, 2019

Four components for keeping your analyst inquiry foundation strong

Whenever you started in analyst relations, inquiries were likely one of the first offerings you heard about from analyst firms. Included in most firm subscriptions, analyst inquiries are uninterrupted time to ask an industry expert ...

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Evangelizing AR

March 14, 2019

AR & product – informing product strategy and development

Recently, we’ve shared tips for making mutually beneficial connections between AR and marketing and AR and sales. This week we’ll discuss how the product team is a key driver in creating successful AR outcomes at the highest level, ...

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AR news

March 6, 2019

News release: Spotlight launches a new platform for analyst relations professionals

The Spotlight Platform is in private beta testing and seeking a select group of beta users Kansas City, Mo., (March 6, 2019) – Spotlight has developed a new platform to help analyst relations practitioners be ...

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Evangelizing AR

February 11, 2019

AR & sales – understanding market opportunities

Recently, we shared a few tips for using AR in marketing to activate thought leadership. Today, we want to focus on the relationship between AR and sales. Sales teams tend to be less actively involved in ...

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Evangelizing AR

February 1, 2019

AR & marketing – activating your thought leadership

At Spotlight, our clients run the gamut from large enterprises to small independent firms, start-ups to mature organizations, and experienced analyst relations pros to relative newbies in AR. One thing they all share is the ...

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Evangelizing AR

January 28, 2019

5 tips for addressing those who think analysts “just don’t get it”

We all have probably experienced our spokespeople returning from an analyst interaction saying, “the analyst just doesn’t get it.” These disagreements can be about relatively insignificant details or major foundational chasms. How we address our ...

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