Interview Blog Post Series

April 8, 2021

The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

An inside look at analyst relations with Elissa We sat down with ServiceNow’s Elissa Houchin, an analyst relations veteran, and effective industry leader. Elissa currently manages ServiceNow’s analyst relations program with a unit of ten ...

Read More

Best practices

June 10, 2021

Why Open Up To Analysts

Have you ever felt hesitant to share your organization’s challenges with an industry analyst? You’re not alone. At Spotlight, we see every day how being transparent with key analysts for your program can create an ...

Read More

Insights-Driven AR

May 20, 2021

How Can Insights Driven AR Deliver Impact In the ‘Real World?’

2020 brought important topics like diversity and inclusion and Corporate Social Responsibility (CSR) to the forefront of conversations. Consumers, investors, governments and employees became more keen on the responsibilities of companies to be contributing and ...

Read More

Peer Review Sites

May 3, 2021

Gartner Cancels Customer References From Magic Quadrants

In an unsurprising but nevertheless significant move, Gartner is permanently canceling vendor-supplied customer references from its Magic Quadrant (MQ) and Critical Capabilities (CC) research methodology. The change took effect on April 28, 2021, and carries ...

Read More

Best practices

April 15, 2021

Identifying analysts based on your programs key objectives

At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...

Read More

Best practices

March 29, 2021

It’s Time To Upgrade Your Inquiry Approach. Here’s How.

Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...

Read More

Peer Review Sites

March 18, 2021

Gartner Pushes ‘Quality over Quantity’ in 2021 Updates to Peer Insights

Voice of the Customer reports get a methodology change Gartner’s Peer Insights team hosted a January 2021 webinar to announce changes to its peer review site scoring calculations, VoC report methodology, and vendor engagement program. ...

Read More

AR Industry

March 8, 2021

Analyst Firm Influence: What’s Beyond the Big Three?

As a vendor, navigating the intricacies of which analyst firm to align and engage with can be complex.  It’s critical to define for yourself what is important about a firm – is it their revenue, ...

Read More

AR Industry,Best practices

January 23, 2021

When Analysts Join Your Competition – Don’t Panic

Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...

Read More

AR Industry,Best practices

January 5, 2021

Our Five Favorite Analyst Relations Resources From 2020

Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...

Read More