November 19, 2019

Overcoming Objections To Analyst Influence

Recently, we discussed objections to the “AR game,” but we know objections in AR don’t stop there. Too often analysts are misunderstood by our leadership and stakeholders. Others in our orgs usually don’t know analysts ...

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Advanced AR techniques,Best practices

November 12, 2019

The workflow you need for managing inbound analyst requests

Often when we talk about analyst relations opportunities we’re talking about the opportunities that we create. We have our priority list of analysts we want to engage with and we make those engagements happen via ...

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Evangelizing AR

October 29, 2019

Overcoming objections to “the AR game”

A reality of working in analyst relations is that you often have to justify the effort, expense, and importance of the channel to different people at different times throughout your tenure. This challenge is unique ...

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Advanced AR techniques,Best practices

September 23, 2019

How to quickly deliver meaning and inform strategy after analyst interactions

Too often, we don’t stop and fully unpack what happened in analyst interactions. We internalize feelings, maybe share a few external comments, but move on to executing our next task that our busy schedules demand ...

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Advanced AR techniques,Best practices

June 11, 2019

What’s your relationship status? An overview of Spotlight’s Maturity Model

When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of ...

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Best practices

May 13, 2019

The five things you should always note after an analyst interaction

We all know building relationships with analysts doesn’t happen overnight. But, it’s important to remember that it also doesn’t happen without thoughtful and purposeful actions. While it’s a common best practice to prepare before analyst ...

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Best practices

April 24, 2019

Four components for keeping your analyst inquiry foundation strong

Whenever you started in analyst relations, inquiries were likely one of the first offerings you heard about from analyst firms. Included in most firm subscriptions, analyst inquiries are uninterrupted time to ask an industry expert ...

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Evangelizing AR

March 14, 2019

AR & product – informing product strategy and development

Recently, we’ve shared tips for making mutually beneficial connections between AR and marketing and AR and sales. This week we’ll discuss how the product team is a key driver in creating successful AR outcomes at the highest level, ...

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AR news

March 6, 2019

News release: Spotlight launches a new platform for analyst relations professionals

The Spotlight Platform is in private beta testing and seeking a select group of beta users Kansas City, Mo., (March 6, 2019) – Spotlight has developed a new platform to help analyst relations practitioners be ...

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Evangelizing AR

February 11, 2019

AR & sales – understanding market opportunities

Recently, we shared a few tips for using AR in marketing to activate thought leadership. Today, we want to focus on the relationship between AR and sales. Sales teams tend to be less actively involved in ...

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