Spotlight Culture

April 7, 2022

How Spotlight Honors An Employee-Centric Culture

Focusing On The Employee First At Spotlight, cultivating a positive employee experience is of the utmost importance to our leadership team. To ensure we are providing a best-in-class working environment for each individual, Spotlight leadership ...

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AR Industry,Best practices

March 14, 2022

How to Navigate Through the Analyst Relationship Maturity Model

What is the Analyst Relationship Maturity Model Whether you are brand new to AR and are looking to move up from the stranger category to friendly/advocate or maybe you have an analyst that has said ...

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AR news

May 19, 2022

Spotlight Announces The Launch of Spotlight Oz 2

KANSAS CITY, MO. (MAY 2, 2022) – Spotlight, a leading analyst relations (AR) firm, today announced the launch of Spotlight Oz 2. Built for AR professionals by AR professionals, Oz 2 is the go-to platform ...

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Peer Review Sites

February 22, 2022

We Asked, They Listened: Vendor-Friendly Changes Coming to Gartner Peer Insights

In a January 26 webinar, the Gartner Peer Insights team revealed its roadmap of Planned Actions for 2022 designed to give vendors and end-users alike a more flexible and streamlined experience. Providing clarity in the ...

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AR Industry

February 14, 2022

5 Things To Know About Industry Analysts

Who Are Industry Analysts And What Do They Care About Industry analysts are everywhere. They are informing markets, educating customers, identifying relevant vendors, and everything in between. You can’t go to a tech conference, read ...

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AR Industry

January 12, 2022

Spotlight Breaks Down Gartner Vendor Identification Tool Reports

Vendors in the Spotlight ecosystem are increasingly participating in a new report type from Gartner – Vendor Identification Tools. These reports could be extremely valuable if you understand how to use them. Let’s go through the most ...

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Spotlight Culture

December 16, 2021

4 Ways To Be A Better Leader in 2022

At Spotlight, we prioritize the development of our employees so they can not only make an impact in their day-to-day roles, but also the communities they are a part of. This year, we welcomed Mike ...

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Best practices

December 2, 2021

How To Build Your Annual AR Plan

You might recall a previous Spotlight blog where we shared how to craft an AR annual plan and why it’s critical. We wanted to take a step back and dive a little deeper to talk ...

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Best practices

November 11, 2021

Spotlight Book Review: Analysts on Analyst Relations by Robin Schaffer

Here at Spotlight, we know AR because all we do is AR. Every day, all day. 24/7, 365. We live, breathe, and even read about AR for fun. So, we thought, who better to help ...

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Best practices

October 14, 2021

Three Common AR Nightmares And How To Avoid Them

It’s officially October and we all know that Halloween is right around the corner. While some of us may indulge in a few scary movies, we can all agree it’s best to keep our nightmares ...

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