AR Industry

January 12, 2022

Spotlight Breaks Down Gartner Vendor Identification Tool Reports

Vendors in the Spotlight ecosystem are increasingly participating in a new report type from Gartner – Vendor Identification Tools. These reports could be extremely valuable if you understand how to use them. Let’s go through the most ...

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Spotlight Culture

December 16, 2021

4 Ways To Be A Better Leader in 2022

At Spotlight, we prioritize the development of our employees so they can not only make an impact in their day-to-day roles, but also the communities they are a part of. This year, we welcomed Mike ...

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Best practices

December 2, 2021

How To Build Your Annual AR Plan

You might recall a previous Spotlight blog where we shared how to craft an AR annual plan and why it’s critical. We wanted to take a step back and dive a little deeper to talk ...

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Best practices

November 11, 2021

Spotlight Book Review: Analysts on Analyst Relations by Robin Schaffer

Here at Spotlight, we know AR because all we do is AR. Every day, all day. 24/7, 365. We live, breathe, and even read about AR for fun. So, we thought, who better to help ...

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Best practices

October 14, 2021

Three Common AR Nightmares And How To Avoid Them

It’s officially October and we all know that Halloween is right around the corner. While some of us may indulge in a few scary movies, we can all agree it’s best to keep our nightmares ...

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Interview Blog Post Series

October 11, 2021

Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe’s Peter Sheldon

We recently sat down with Peter Sheldon, Senior Director of Commerce Strategy at Adobe. Previously a Forrester Principal Analyst, Peter is responsible for Adobe’s commerce partner ecosystem and working to understand strategic relationships necessary for ...

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Advanced AR techniques,Best practices

September 9, 2021

Four Key Steps To Successfully Manage A Complex AR Program

One of the recurring themes we hear from AR pros and novices alike is that there’s never enough time to do everything they’d like to do. In many cases, AR professionals have other job responsibilities ...

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Peer Review Sites

July 28, 2021

Gartner Sets Direction for Peer Insights with H2 2021 Update

Market Expansion Key to GPI Long Term Strategy Gartner’s stated goal for Peer Insights is to be “The undisputed leader for enterprise technology reviews.” But Gartner has struggled to keep pace with G2, TrustRadius, and ...

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Advanced AR techniques,Insights-Driven AR

July 8, 2021

Make AR The Foundation For An Insights-Driven Business

You’ve worked diligently to build a proactive and purposeful AR program, putting in the time and resources necessary to grow positive analyst relationships with those industry experts most influential in your space. And your insights-driven ...

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Spotlight Culture

June 28, 2021


Before we leave the month of June, let’s reflect on another aspect of workplace diversity, the inclusion of LGBTQ+ people.  History of Pride June is recognized as LGBTQ+ Pride Month around the world. The celebration ...

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