Best practices

April 15, 2021

Identifying analysts based on your programs key objectives

At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...

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Interview Blog Post Series

April 8, 2021

The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

An inside look at analyst relations with Elissa We sat down with ServiceNow’s Elissa Houchin, an analyst relations veteran, and effective industry leader. Elissa currently manages ServiceNow’s analyst relations program with a unit of ten ...

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Best practices

March 29, 2021

It’s Time To Upgrade Your Inquiry Approach. Here’s How.

Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...

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Peer Review Sites

March 18, 2021

Gartner Pushes ‘Quality over Quantity’ in 2021 Updates to Peer Insights

Voice of the Customer reports get a methodology change Gartner’s Peer Insights team hosted a January 2021 webinar to announce changes to its peer review site scoring calculations, VoC report methodology, and vendor engagement program. ...

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AR Industry

March 8, 2021

Analyst Firm Influence: What’s Beyond the Big Three?

As a vendor, navigating the intricacies of which analyst firm to align and engage with can be complex.  It’s critical to define for yourself what is important about a firm – is it their revenue, ...

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AR Industry,Best practices

January 23, 2021

When Analysts Join Your Competition – Don’t Panic

Imagine this: One of your key analysts defects from the industry analyst ranks to take a new position with a vendor. But it’s not just any vendor – it’s one of your main competitors. Sound ...

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AR Industry,Best practices

January 5, 2021

Our Five Favorite Analyst Relations Resources From 2020

Happy New Year, AR pros! As we look forward to 2021, we couldn’t help but reflect on where we’ve been the past year. Please explore and enjoy our top analyst relations resources from 2020. A ...

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AR Industry

December 16, 2020

Spotlight’s Holiday Gift Guide: Seven Savvy Leadership Books

Despite this year feeling like it may never end, we have finally arrived at the holiday season! If there’s someone on your list (or maybe even yourself!) who loves to read about leadership and business, ...

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Advanced AR techniques,Best practices

December 10, 2020

10 Ways to Supercharge Your Analyst Briefings

In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...

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Best practices

December 1, 2020

Planning for Success: 3 Key Logistics for a Virtual Event

As all organizations transitioned to virtual events this year, we were forced to quickly learn how to best streamline, operationalize and execute our online engagements. From internal meetings, virtual happy hours to large conferences, there ...

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