Advanced AR techniques,Insights-Driven AR

July 8, 2021

Make AR The Foundation For An Insights-Driven Business

You’ve worked diligently to build a proactive and purposeful AR program, putting in the time and resources necessary to grow positive analyst relationships with those industry experts most influential in your space. And your insights-driven ...

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Spotlight Culture

June 28, 2021


Before we leave the month of June, let’s reflect on another aspect of workplace diversity, the inclusion of LGBTQ+ people.  History of Pride June is recognized as LGBTQ+ Pride Month around the world. The celebration ...

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AR news

June 21, 2021

What AR Pros Need To Know: IDC Leadership Provides IIAR Update on Blackstone, Metri transactions

IDC President Crawford Del Prete and Chief Research Officer Meredith Whalen joined a June 9, 2021 IIAR webinar to share details for AR professionals regarding IDG’s recent sale to Blackstone, as well as IDC’s acquisition ...

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Best practices

June 10, 2021

Why Open Up To Analysts

Have you ever felt hesitant to share your organization’s challenges with an industry analyst? You’re not alone. At Spotlight, we see every day how being transparent with key analysts for your program can create an ...

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Insights-Driven AR

May 20, 2021

How Can Insights Driven AR Deliver Impact In the ‘Real World?’

2020 brought important topics like diversity and inclusion and Corporate Social Responsibility (CSR) to the forefront of conversations. Consumers, investors, governments and employees became more keen on the responsibilities of companies to be contributing and ...

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Peer Review Sites

May 3, 2021

Gartner Cancels Customer References From Magic Quadrants

In an unsurprising but nevertheless significant move, Gartner is permanently canceling vendor-supplied customer references from its Magic Quadrant (MQ) and Critical Capabilities (CC) research methodology. The change took effect on April 28, 2021, and carries ...

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Best practices

April 15, 2021

Identifying analysts based on your programs key objectives

At Spotlight, one of the many challenges we help AR professionals solve is prioritizing their organization’s key industry analysts. With hundreds of analysts, markets, firms, and evaluative research, it can be difficult to ensure you’re ...

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Interview Blog Post Series

April 8, 2021

The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

An inside look at analyst relations with Elissa We sat down with ServiceNow’s Elissa Houchin, an analyst relations veteran, and effective industry leader. Elissa currently manages ServiceNow’s analyst relations program with a unit of ten ...

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Best practices

March 29, 2021

It’s Time To Upgrade Your Inquiry Approach. Here’s How.

Analysts are powerful tools that enable us to be more efficient when building our business. They can help streamline the prioritization of product features, and also ensure products and services get into the right hands ...

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Peer Review Sites

March 18, 2021

Gartner Pushes ‘Quality over Quantity’ in 2021 Updates to Peer Insights

Voice of the Customer reports get a methodology change Gartner’s Peer Insights team hosted a January 2021 webinar to announce changes to its peer review site scoring calculations, VoC report methodology, and vendor engagement program. ...

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