Insights-Driven AR

May 27, 2020

From notes to insights – getting the most from your analyst interactions

During briefings and inquiries, while reading research, and while talking to analysts, AR pros have a front-row seat to the wealth of knowledge industry analysts share. It’s safe to say that no one else in ...

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On the Spot

May 20, 2020

Eden’s behind-the-scenes look at Spotlight Oz

In this On the Spot video, we’re talking with the woman behind our new analyst relations platform, Spotlight Oz. Eden spent years as an AR pro working with our clients but shares how her role ...

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Best practices

April 21, 2020

Three things to always include in speaker preps

As AR professionals, we know there’s a ton of work that goes into an analyst conversation. In most cases, we are only given 30-60 minutes with an analyst before they’re moving on to the next ...

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Peer Review Sites

April 15, 2020

What’s new with Gartner Peer Insights?

Around this time last year, we published our Guide to Peer Review Sites. We looked at the major players in the peer review site landscape, what AR’s mandate is in relation to these sites, and ...

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Best practices,On the Spot

April 9, 2020

Cory’s tips for making allies with account executives

In this On the Spot video, I interviewed Cory Sims, Client Executive at Spotlight. I’m thankful we were able to film this before we left for the COVID-19 quarantine because Cory shares very useful tips ...

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AR news

March 26, 2020

COVID-19 impacts on analyst relations

Right now, it seems like the only thing we can be certain of is that things are going to continue to change. The COVID-19 global pandemic is testing all of our abilities to adapt, reinvent, ...

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Best practices

March 17, 2020

Creating an analyst relations strategy without analyst firm subscriptions

As AR professionals, it is our responsibility to drive strategic and meaningful relationships with analysts on behalf of our organizations. But, this might seem especially challenging if your company currently isn’t investing in analyst firm ...

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AR Industry,AR news

February 27, 2020

What does Gartner’s new Corporate Transaction Notifications pilot mean for AR?

Earlier this week, Gartner announced a new pilot update to the Magic Quadrant methodology that will run from February 2020 to July 2020. Known as the “Corporate Transaction Notifications” pilot, this new methodology will impact ...

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AR Industry

February 26, 2020

Survey says… AR teams are overworked and underfunded. Why?

When we sat down to review the data from our inaugural staffing and recruiting challenges survey, we were intrigued to see whether the data would confirm our suspicions or if the data would surprise us.  ...

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Best practices,On the Spot

February 21, 2020

Andrea’s favorite analyst icebreakers

If you’ve poked around our blog and website, hopefully, you’ve noticed that Spotlight is pretty unique. We only focus on analyst relations, so with a growing company of 60+ AR pros, we have some highly ...

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