February 24, 2021
What it Means to be an AR Pro in 2020 Webinar Recording
https://youtu.be/JAOIf5vdAWw See the results from our 2020 survey of analyst relations professionals on what being an AR pro means to them in the post-pandemic era.
September 17, 2020
Making an Impact with Insights
https://youtu.be/MXCP5txIo-o Activating AR throughout your organization is one of the key components for the channel to be seen as a strategic, invaluable function. AR pros are front and center to a wealth of analyst insights. When we activate that information through sharing those insights back to our organization’s leaders, we not only showcase AR’s potential but also help our company improve. Using Insights-Driven AR, we can create systems of information-sharing that showcase the power from the AR channel. In this webinar, we show examples of what this looks like and how you can easily use insights to make a bigger…
August 19, 2020
Insights-Driven AR Metrics
https://youtu.be/-tiDChO8dJs Our Insights-Driven AR summer content series continues with a look at metrics! Measuring performance beyond dot placements has long been a challenge for AR pros. We know that what we do has significant impact on our businesses, but how do we show it? How can we establish KPIs that are truly representative of the work we do and the impact we make? Using Insights-Driven AR, we can create KPIs that better reflect the realities of our working AR worlds. In this webinar, we’re going to look at how Insights-Driven AR can make measuring AR easier and more realistic.
July 14, 2020
Planning With Insights-Driven AR
https://youtu.be/nvHzJiO8Aos Planning is a key component to every AR pro’s job. But with busy (and often conflicting) stakeholder and analyst schedules, the interactions we plan have to count. So how do we ensure our interactions are making progress to our greater program and business goals? In this webinar, we look at how Insights-Driven AR can make planning easier. Through analyzing insights, we’ll show you how to determine gaps and misperceptions to create initiatives that will drive your AR program’s plans.
June 17, 2020
The Insights-Driven Approach to AR
https://youtu.be/cRxsQ1G00GY We hear it all the time – AR pros don’t feel like what they learn from analysts is being heard and they don’t feel like how they’re measured is fair or totally in their control. This combination means AR pros are becoming increasingly busier, but not always feeling the reward. We know AR’s full value is untapped and unrealized, and it’s causing all of us a lot of headaches. So this summer, we want to talk about how we can change the way we work – just slightly – to improve our everyday lives. In this webinar, we talk about what this…