Advanced AR techniques

November 7, 2018

Make The Biggest Impact in Your Next Evaluation Report

Consider this scenario: The Magic Quadrant your company participated in just published. Your dot placement is okay, but not where you wanted it to be. Your executives and product team want to know what you’re going to do to place better next year… Have you been here before? What is your plan to move the dot?  In this webinar, we’ll discuss how to make the biggest impact in your next evaluation report. 

Watch

Advanced AR techniques

September 19, 2018

Planning AR Activity with Context and Purpose (Part 2)

In Part 1 of our Planning AR Activity with Context and Purpose webinar, we discussed how to navigate obstacles and find opportunities when planning AR activity.  In Part 2, we’re taking activity planning one step further, overlaying relationship goals, interaction intentions, and directional purpose throughout your execution strategy.  We’ve found that the best AR programs know where their firms stand with analysts today, where they would like to stand with analysts tomorrow, and where they need go with every analyst interaction. We’ll discuss techniques we’ve found that help create that directional clarity and how to translate that clarity into purposeful…

Watch

Advanced AR techniques

August 29, 2018

Planning AR Activity with Purpose and Context (Part 1)

Given all of the conferences, blackout dates, product announcements, and industry events, it can be challenging to plan smart, meaningful, and strategically-timed interactions that are crucial to shaping relationships with your core analysts. How do you shape analysts’ perception of your business over time? Which briefings and inquiries need to happen when?  This is a challenge we face every day, and in our on-demand webinar, we’ll discuss the solutions we’ve found to help us plan activity with purpose and context.

Watch

Advanced AR techniques

June 27, 2018

Prioritizing The Right Industry Analysts

You invest time and money talking to industry analysts, but are you spending the right amount of time and money talking to the right analysts? We explored this topic in the first webinar in our Advanced AR Techniques series. These free webinars are for the AR community to discuss some of the tough questions that AR pros have to answer. In each 30-minute session, we will take a deeper look at a specific AR challenge, share techniques that have worked for our clients, and provide tools and templates (below) that will help make the content more actionable.

Watch

1 2