Here’s your AR playbook–a practical, proven guide designed for marketing and communications leaders who are ready to elevate their analyst relations (AR) program. Whether you’re building from scratch or refining a mature strategy, the AR Playbook helps you align your team, prioritize the right analysts, and drive meaningful outcomes from your AR efforts.
Just getting started with analyst relations or looking to take your program to the next level? Spotlight’s team of expert consultants is here for you every step of the way — from strategy and messaging to outreach and engagement. We’ll help you build stronger analyst connections, amplify your market impact, and drive real results.
Because I have the extension of the Spotlight team, I’ve been able to elevate the brand and the AR program with our leadership, within the company. The AR program is highly regarded by our executives, and I couldn’t do that without the Spotlight team.
Sonya Vargas, Databricks
The first and only enabling technology built for AR pros by AR pros, Spotlight Oz allows you to streamline workflows, efficiently capture data and insights, automate time-consuming tasks with the power of AI, manage end-to-end analyst communications, share analytics leveraging the platform’s dashboard tool and so much more.
It really is a one-stop shop for everything I need to do my job and do it well. Before I meet with the analysts, after I meet with the analysts, reporting out my interactions with analysts to stakeholders, it’s all right there.
Susan Scott, Intel
Our market research and data analysis experts combine advanced methodologies, deep industry expertise, and proprietary data to uncover emerging trends, competitive shifts, and customer insights. We turn complex data into clear, actionable intelligence — helping you see around corners, make faster, more confident decisions, and stay ahead of the competition. Whether you’re refining your strategy, launching new products, or looking to better position your brand, our insights power every move you make.
