Best practices

November 29, 2022

6 Favorite Spotlight Resources From 2022

Every year, Spotlight’s team of AR experts keeps up to date on the latest trends and implements best practices for AR programs throughout the globe. Whether you’re a first-time AR professional or have years of ...

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AR Industry,AR news

October 27, 2022

State of Startups with Industry Analysts: The latest report findings

Over the past 10 years, Spotlight has partnered with hundreds of firms ranging from start-ups all the way to publicly traded tech industry juggernauts. We deliver custom analyst relations programs, each designed to achieve unique ...

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Advanced AR techniques,AR Industry

September 22, 2022

AR Beyond Evaluative Research: Why Organizations Should Look Beyond The Quadrant

There’s more to life beyond evaluative research What do the Super Bowl, World Cup, Tour de France, and Wimbledon have in common? They represent the pinnacle of achievement in each of their individual sports. Athletes ...

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AR Industry,Best practices

March 14, 2022

How to Navigate Through the Analyst Relationship Maturity Model

What is the Analyst Relationship Maturity Model Whether you are brand new to AR and are looking to move up from the stranger category to friendly/advocate or maybe you have an analyst that has said ...

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Advanced AR techniques,Best practices

December 10, 2020

10 Ways to Supercharge Your Analyst Briefings

In the world of analyst relations, one of our main responsibilities as AR professionals is to act as our company’s megaphone. We share imperative information with key industry analysts that range from upcoming product releases ...

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