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    What matters in analyst relations, and how to extract, refine, and curate insights with intention.

    What Makes a Good Insight — Part 1: The Art of Insights

    June 5, 2025
     
    A promotional graphic with a black and yellow theme encouraging viewers to download an AR Playbook. On the left side, bold yellow and white text reads: 'Unlock the Secrets to Strategic Analyst Relations'. Below that, in smaller white text, it says: 'Download our free AR Playbook and get the proven strategies top companies use to build analyst trust, drive influence, and fuel growth.' A yellow button at the bottom left says 'Get the Playbook'. On the right side of the image is a mockup of the AR Playbook cover, featuring a football play diagram with 'x's, 'o's, and arrows in white and yellow. The title on the cover reads 'AR PLAYBOOK' in bold white and yellow text, with the 'Spotlight' logo in the top corner. The background includes abstract graphic elements and partial document pages layered behind the playbook.

    Spotlight's Analyst Relations Playbook

    May 12, 2025
     
    analyst relations podcast

    Cocktails & Commerce

    February 25, 2025
     
    A bold promotional graphic with a black background featuring two logos at the top left: 'SPOTLIGHT' and 'Product Marketing Alliance'. The main headline text reads 'Dominate the Market' with 'Dominate' in bright yellow and 'the Market' in white bold letters. Below the headline, smaller white text says: 'Discover how you can use analyst insights to win in market.' On the right side, a large, segmented yellow and orange ring graphic partially enters the frame, adding visual emphasis and balance to the design.

    How to Use Analyst Insights to Win in Market

    January 30, 2025
     
    Spotlight promo for the 2024 Analyst Survey with key takeaways and a 'View the Results' button on a blue gradient background.

    2024 Analyst Survey Infographic

    November 22, 2024
     
    Promo for 'What It Means to Be an AR Pro 2024' infographic with a 'Click to Download' button on a dark background.

    What It Means To Be An AR Pro in 2024 - Infographic

    June 7, 2024
     
    Promo for the 2023 Analyst Survey by Spotlight. Features report cover, survey stats, and 'See the Results' CTA button.

    2023 Analyst Survey Infographic

    November 14, 2023
     
    Webinar promo for 'How Analysts Perceive Analyst Relations' on Sept 30. Two professionals smiling while working on laptops.

    How Analysts Perceive Analyst Relations 2021 - Webinar

    November 30, 2021
     
    Promo for 'How Analysts Perceive Analyst Relations' infographic with a 'Click to Download' button on a dark background.

    How Analysts Perceive Analyst Relations 2021 - Infographic

    January 27, 2021
     
    Diagram titled 'The Insights Cycle,' show how insights from analysts influence AR program strategy or lead to misperception.

    Planning With Insights-Driven AR

    July 14, 2020
     
    Team members in a conference room, attending a presentation on AR program objectives displayed on a screen.

    Three tips for creating great AR plans from analyst insights

    June 29, 2020
     
    Discover key staffing and recruiting challenges in Analyst Relations. Download our white paper for insights from AR pros!

    Staffing and Recruiting Challenges in AR White Paper

    February 26, 2020
     
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