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    Product Marketing Alliance Webinar: How CMOs Win in the AI-First Era

    December 3, 2025
     

    What It Means To Be An AR Pro in 2025 - Infographic

    November 20, 2025
     

    7 Essential Steps to Manage Your Gartner Magic Quadrant Submission

    October 30, 2025
     

    4 Best Analyst Relations Tactics That Transform B2B Marketing Technology

    October 13, 2025
     

    Influence Orchestration in the GenAI Era | Spotlight × Profound 2025 White Paper

    September 22, 2025
     
    If Generative AI can't find you, neither can your buyers.

    Product Marketing Alliance Webinar: Spotlight x Profound

    August 21, 2025
     
    Two women are seated in a modern, minimalistic office meeting room having a conversation. One woman, wearing a dark green blouse and black pants, is sitting on the left side of the white table with an open silver MacBook in front of her and is smiling while listening. The other woman, on the right, is gesturing with both hands and appears to be explaining something; she is wearing a white sleeveless sweater over a light top and brown pants with white sneakers. The room has a mix of navy blue and white walls, grey carpet, and contemporary office chairs. The scene is viewed from slightly outside the doorway, partially framed by a wooden door.

    What Makes a Good Insight — Part 2: The Mechanics of a Great Insight

    June 16, 2025
     
    Promotional graphic with bold text 'Sharpen Your Insights Strategy' and a yellow button reading 'Download the Guide,' alongside a preview of a Spotlight guide on strong insight writing.

    Foundations of Strong Insight Writing Guide

    June 11, 2025
     
    What matters in analyst relations, and how to extract, refine, and curate insights with intention.

    What Makes a Good Insight — Part 1: The Art of Insights

    June 5, 2025
     
    A promotional graphic with a black and yellow theme encouraging viewers to download an AR Playbook. On the left side, bold yellow and white text reads: 'Unlock the Secrets to Strategic Analyst Relations'. Below that, in smaller white text, it says: 'Download our free AR Playbook and get the proven strategies top companies use to build analyst trust, drive influence, and fuel growth.' A yellow button at the bottom left says 'Get the Playbook'. On the right side of the image is a mockup of the AR Playbook cover, featuring a football play diagram with 'x's, 'o's, and arrows in white and yellow. The title on the cover reads 'AR PLAYBOOK' in bold white and yellow text, with the 'Spotlight' logo in the top corner. The background includes abstract graphic elements and partial document pages layered behind the playbook.

    Spotlight's Analyst Relations Playbook

    May 12, 2025
     
    analyst relations podcast

    Cocktails & Commerce

    February 25, 2025
     
    A bold promotional graphic with a black background featuring two logos at the top left: 'SPOTLIGHT' and 'Product Marketing Alliance'. The main headline text reads 'Dominate the Market' with 'Dominate' in bright yellow and 'the Market' in white bold letters. Below the headline, smaller white text says: 'Discover how you can use analyst insights to win in market.' On the right side, a large, segmented yellow and orange ring graphic partially enters the frame, adding visual emphasis and balance to the design.

    How to Use Analyst Insights to Win in Market

    January 30, 2025
     
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