Insights Driven AR

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    Product Marketing Alliance Webinar: How CMOs Win in the AI-First Era

    December 3, 2025
     
    Three colleagues sit on cushioned benches, talking and smiling around a laptop and coffee mugs in a bright office lounge with large windows and exposed brick.

    How To Build a Scalable and Compliant Peer Review Program

    September 15, 2025
     
    Promotional graphic with bold text 'Futurum Signal: Discover the Details' alongside the Futurum logo illuminated by a spotlight beam.

    Futurum Signal: Discover the Details

    August 22, 2025
     
    If Generative AI can't find you, neither can your buyers.

    Product Marketing Alliance Webinar: Spotlight x Profound

    August 21, 2025
     
    Two women are seated in a modern, minimalistic office meeting room having a conversation. One woman, wearing a dark green blouse and black pants, is sitting on the left side of the white table with an open silver MacBook in front of her and is smiling while listening. The other woman, on the right, is gesturing with both hands and appears to be explaining something; she is wearing a white sleeveless sweater over a light top and brown pants with white sneakers. The room has a mix of navy blue and white walls, grey carpet, and contemporary office chairs. The scene is viewed from slightly outside the doorway, partially framed by a wooden door.

    What Makes a Good Insight — Part 2: The Mechanics of a Great Insight

    June 16, 2025
     
    What matters in analyst relations, and how to extract, refine, and curate insights with intention.

    What Makes a Good Insight — Part 1: The Art of Insights

    June 5, 2025
     
    A bold promotional graphic with a black background featuring two logos at the top left: 'SPOTLIGHT' and 'Product Marketing Alliance'. The main headline text reads 'Dominate the Market' with 'Dominate' in bright yellow and 'the Market' in white bold letters. Below the headline, smaller white text says: 'Discover how you can use analyst insights to win in market.' On the right side, a large, segmented yellow and orange ring graphic partially enters the frame, adding visual emphasis and balance to the design.

    How to Use Analyst Insights to Win in Market

    January 30, 2025
     
    A graphic divided into two halves with a vertical yellow line in the center. The left side has a black background and features the text 'SPOTLIGHT ON' in yellow at the top, followed by bold white text that reads 'The Future of Omdia & Informa TechTarget:' and yellow text below that says 'Merging Insights, Research, and Advisory for B2B Vendors'. The right side has a white background with a faint illustration of a hanging spotlight shining down on the Omdia logo, which is black and stylized using geometric shapes.

    The Future of Omdia and Informa TechTarget: Merging Insights, Research, and Advisory for B2B Vendors

    January 30, 2025
     
    As 2025 begins, transformative technologies and disruptive innovations are set to reshape industries and global markets. Analysts release annual predictions highlighting key tech trends, providing valuable insights for staying ahead. For analyst relations professionals, these predictions offer strategic opportunities. Explore the top tech trends for 2025 and beyond based on expert analysis.

    Top Tech Trends for 2025 and Beyond: Insights for Analyst Relations Professionals

    January 23, 2025
     
    Two people are seated at a sleek white table in a modern office environment, engaged in conversation and smiling. The man, wearing a blue suit and glasses, is seated on the right side with an open laptop in front of him. The woman, on the left, is dressed in a dark brown outfit and has her hair tied back in a ponytail. A white coffee mug sits on the table near her. Behind them is a white wall with a backlit sign that reads 'SPOTLIGHT' in bold letters, with the 'O' designed as a spotlight graphic. The space features polished concrete floors, wood paneling beneath the sign, exposed ceilings, a visible brick wall segment, and a tall potted plant in the hallway.

    Thriving Through Change: Leadership Essentials for 2025 and Beyond

    January 13, 2025
     
    Spotlight Oz reviews new features and enhancements from the past three months.

    Spotlight Oz Wrapped: Our Year in Review

    December 11, 2024
     
    group meeting analyst relations

    Spotlight’s 2024 Hit List: Our Top AR-Essential Releases of the Year!

    December 4, 2024
     
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