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Spotlight Oz vs. ARchitect

The platform powering analyst relations teams.

Go beyond outdated tech. Build an AR program that drives change.

Legacy tools weren’t built for today’s pace—or impact. Spotlight Oz gives you the scale, visibility, and collaboration to run a modern AR program that fuels strategy, not spreadsheets.

Why Spotlight Oz Stands Out

Why Choose Spotlight Oz?

>9,000

Analyst & Influencer Profiles that are consistently updated by a dedicated team—not just automated clutter.

100 Million

That’s how many data sources our media tracking crawls. Social media, news
sites, forums, blogs, review sites and more are tailored to your needs — less junk, more insight.

>31,000

Spotlight’s Research & Intelligence Team gathers and delivers analyst insights
from across the web—directly to your account.

Our clients
say it best.

The value Oz brings to our organization is quickly getting information in and out. Instead of taking time from our busy jobs doing the actual work of AR, we’re able to pull insights out to get up to speed and get information into the hands of our executives. If you’re using Oz to the fullest ability, you’re going to get the output you need.
Celeste White, VP of AR, Blue Yonder

As busy AR professionals, our team is constantly looking for opportunities to work more efficiently. The Mailchimp integration in Spotlight Oz, makes custom analyst outreach easier than ever, saving valuable time in my day.
Alexis Carena, Director of Analyst Relations, ServiceNow

I’ve been using Spotlight Oz to execute my AR program, track outcomes and build internal support. The ability to quickly capture key feedback and track analyst sentiment lets me generate meaningful insights proving AR’s impact and value for specific functions. It makes my job easier.
Kristin Zurovitch, Director of Global Analyst Relations, InfoSec

We had a different tool in place that we only used for email generation, which was an expensive tool for a small piece of the problem. What I love about Oz is that it’s not just tracking, but it’s really a work space for analyst relations. It really is a different way of working and I expect my team to have it open every day.
Elissa Houchin, VP & Global Leader of AR, ServiceNow

One Platform to Rule Them All

Spotlight Oz turns every analyst interaction into actionable intelligence. Powerful AI surfaces trends, sentiment, and patterns based on the insights your team captures — combined with additional insights from 150+ Spotlight Consultants — to drive more strategic engagements and smarter business decisions.

Spotlight Oz delivers an intuitive experience that streamlines workflows across AR teams, breaking down silos and ensuring seamless collaboration. Whether managing global programs or scaling AR efforts, our platform enables teams to work smarter, faster and with greater alignment.

With Spotlight Oz’s fully-customizable dashboard, users can select what metrics matter most to them, add filters to track progress on an initiative and view sentiment changes over time. It’s never been easier to show AR program impact.

Unlock the Power of Analyst Relations Metrics with Spotlight Oz

Spotlight Oz turns analyst relations data into clear and actionable insights. Our customizable dashboard helps you measure success, track performance, and communicate your program’s value.

Change is Hard, We Make it Simple

Switching platforms can feel overwhelming—but with Spotlight Oz, we’re there every step of the way. Our dedicated Customer Success team delivers white-glove support designed specifically for AR pros.

Measuring Media Influence, Made Easy

Spotlight Oz provides automated media tracking, including social listening and sentiment analysis, to monitor competitors and brand mentions.

Explore a Personalized Demo

See the Spotlight Difference