Product Marketing Alliance Webinar: How CMOs Win in the AI-First Era

    by Spotlight

    December 3, 2025

    Webinars

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    Product Marketing Alliance Webinar: How CMOs Win in the AI-First Era

    Watch Now: Win in the AI-First Buying Era: Elevate the Impact and ROI of your Analyst Relations Strategy

    In this webinar, Spotlight’s VP of Market Engagement, John Rockhold, explores a critical shift facing every modern CMO: buyers now rely on GenAI, peer reviews, analyst insights, and communities long before they ever reach out — which means influence happens before your funnel even begins.

    This webinar took place in November 2025.

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    AR Industry | Best Practices | Insights Driven AR

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