Our What It Means to be an AR Pro Infographic is here!

We surveyed 79 AR professionals to learn from them what it means to be an AR pro in 2020 and beyond. Our infographic with the results is ready for download!

Rise up. Stand out.

Analyst relations with impact.

 

Our team of experienced AR professionals, our insights-driven AR methodology, and our collaborative technology platform help analyst relations programs around the world excel. We deliver effective analyst relations through productive analyst relationships, strategic communications, and precise execution.

Rise up. Stand out.

Analyst relations with impact.

 

Our team of experienced AR professionals, our insights-driven AR methodology, and our collaborative technology platform help analyst relations programs around the world excel. We deliver effective analyst relations through productive analyst relationships, strategic communications, and precise execution.

Experienced AR professionals

We bring ready manpower to tackle the challenging work today, and bring AR expertise to help enhance how your team could tackle work tomorrow.

Insights to drive initiatives

We capture and extract the most impactful feedback analysts have on your offerings and your market. Let your next AR initiatives be driven by these learnings.

An AR platform built for teams

The Spotlight Oz analyst relations platform serves as the backbone of any AR program. It empowers AR teams to work consistently, efficiently, and collaboratively.

Spotlight is truly the trusted partner we need to guide and support our analyst relations program. Spotlight is an extension of our team – they plug in seamlessly to our marketing team specifically and to the organization as a whole.  They offer impeccable guidance for how we should optimally use AR to advance our business and how best to engage with the analyst community in order to reach our goals. I never hesitate to pull Spotlight into any program or request – they execute flawlessly every time. Our Spotlight team are passionate, persistent, and intelligent people who I would recommend to anyone.

Insights-driven analyst relations

Some call this our secret sauce. We call it efficient and effective analyst relations.

Insights-driven AR is an approach to analyst relations that focuses on capturing and activating what analysts say about your product, competitors, and market. By putting our efforts into understanding insights, we help you maximize what you earn from the channel: analyst advocates, better evaluation performance, and improved business outcomes.


Our latest guidance

Resources meant to educate, refine, and inspire AR pros. Perfect for those new to analyst relations, or veterans looking for a fresh perspective.

See all resources

Let’s work together.

Find out how we can help you build efficient and effective AR programs.

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