Rise up. Stand out.

Analyst relations with impact.

 

In increasingly crowded marketplaces, your prospects are relying more than ever on industry analysts for critical buying decisions. When those industry analysts are your raving fans, you’ll create sharper offerings, attract more prospects, and close more deals. Let’s build relationships with the analysts that will help you rise up and stand out.

Rise up. Stand out.

Analyst relations with impact.

 

In increasingly crowded marketplaces, your prospects are relying more than ever on industry analysts for critical buying decisions. When those industry analysts are your raving fans, you’ll create sharper offerings, attract more prospects, and close more deals. Let’s build relationships with the analysts that will help you rise up and stand out.

Building productive relationships

Analyst advocates are incredibly powerful, but only if they know you well enough to give you meaningful recommendations – and if they trust you enough to recommend your offerings.

Using our proven AR methodology, our staff of certified AR pros, and our proprietary AR platform we help our clients build effective analyst relationships that drive learnings and leads.

Spotlight is truly the trusted partner we need to guide and support our analyst relations program. Spotlight is an extension of our team – they plug in seamlessly to our marketing team specifically and to the organization as a whole.  They offer impeccable guidance for how we should optimally use AR to advance our business and how best to engage with the analyst community in order to reach our goals. I never hesitate to pull Spotlight into any program or request – they execute flawlessly every time. Our Spotlight team are passionate, persistent, and intelligent people who I would recommend to anyone.


Solutions for AR pros and teams

AR Platform

Introducing Spotlight Oz

The only analyst relations platform built by AR pros, for AR pros.

  • Streamline your daily AR planning and execution.
  • Manage your program more effectively by tracking metrics that matter.
  • Activate analyst perceptions to impact your business.

AR Services

Maybe you need to support your team with additional AR expertise, maybe you’re looking for a third party to execute your entire AR program, or maybe it’s something in between. Our flexible engagement models provide the right level of strategic planning, execution, and reporting to companies of all sizes.

AR Training

If you need to establish new AR leaders and practitioners or build on existing skills, our expert coaches will train your staff in our analyst relations methodology. They’ll learn the best practices and tips and tricks we’ve used to run hundreds of AR programs to build efficient and effective analyst relationship programs.


Our latest guidance from the Spotlight Way

Resources meant to educate, refine, and inspire AR pros. Perfect for those new to analyst relations, or veterans looking for a fresh perspective.

See all resources

Let’s work together.

Find out how we can help you build efficient and effective AR programs.