Spotlight and Captivate Collective join forces

Unifying the influence of analysts, customers, and AI-driven discovery in the market’s first true end-to-end Influence Orchestration.

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What We Do

Spotlight is pioneering the future of intelligence in the B2B buyer journey—redefining influence strategies and activating them with our deep knowledge and expertise in analyst relations. Spotlight is broadening and deepening our customer influence services for those seeking to harness the entire ecosystem of influence.

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“I can’t do my job without AR.”

Director of Product and Business Strategy, Adobe Commerce Cloud

Our market research and data analysis experts leverage advanced methodologies and proprietary data to identify market trends and provide actionable insights to inform decisions across your business.

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“We could not imagine a life without Spotlight from an AR perspective. They are a strategic partner.”

Ricarda Rodatus, VP of Analyst Relations, NetApp

Our experienced consultant teams work closely with you to understand your unique goals and challenges, and tailor programs to achieve maximum impact.

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“Thanks to our partnership with Spotlight, Highspot has been able to correlate the impact of customer interactions with analysts. When a prospect speaks to an analyst, we achieve a 70% closed/won rate.”

Lucas Welch, Vice President of Global Corporate Marketing, Highspot

Spotlight leverages intelligence from user review sites to enhance our clients’ knowledge and provide them with a competitive edge in the market.

Front-facing desktop computer on a white background showing the Spotlight logo centered on the screen, with a keyboard and trackpad placed neatly below.

Spotlight Oz:
The enabling technology that
powers your AR program

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Let’s work together!