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What is analyst relations?

Industry analysts that work for firms like Gartner and Forrester serve business and technology leaders of the Fortune 500. They research technology and service companies to make buying recommendations to these enterprise clients.

Analyst relations is the business function within a technology or services company that builds relationships with specific industry analysts. The goal of these relationships is to learn from the analysts and to hopefully be recommended by the analysts to their enterprise clients.


What does Spotlight do?

Using our proprietary analyst relations platform and catalog of best practices, we connect our technology vendor and digital agency clients with industry analysts. We also offer training, resources, and technology to the greater AR community to help them build better relationships with analysts, too.

Why a career in AR might be your niche

We don’t care if you’ve never heard of analyst relations, or if you’ve spent your whole career in it. We look for enthusiastic, first-class talent who are willing to be trained in an awesome environment with the drive to become better professionals.

If you are someone who is collaborative, persistent, and honorable – and fun to be around – Spotlight might be the right fit for you.


How we work and grow together

We invest in our people

We are only as good as our employees are, so we take professional and personal growth seriously. We’ll help build your skills, give you at-bats, and move your career forward.

We cheer for each other

We believe in giving both accolades and a supporting hand to lift each other up through successes and failures. We’re less “cut throat” and more “high-fives” around here.

We trust our employees

Whether you need to head out early for a child’s school recital or crank out work from a coffee shop, we give our employees the flexibility to find a work/life balance that actually suits them.


Our employees name us a best place to work

BPTW 2019
GPTW 2019 Consulting
GPTW 2018-2019
GPTW 2018
BPTW 2018
GPTW 2017
BPTW 2017
BPTW 2016
BPTW 2015

Where will you shine?

Check out our current opportunities

When I knew I wanted to make a transition from my old place of employment, I very quickly realized Spotlight was exactly what I was looking for. Through the interview process, I was able to meet or talk with a majority of the people here, including the founder of the company, and each person was more excited about their job than the last. We have a unique culture that celebrates even small successes with enthusiasm, and it’s really contagious. This isn’t a fun place to work in the sense that we have a slide or foosball table to escape work. It’s fun in that we don’t want to escape the work because it’s so rewarding to deliver for our clients and each other.

Before Spotlight, I had aptitude and passion — but no environment in which to express it. Spotlight has unleashed me. We thrive in a supportive, high-performance culture, but each person also has an open runway to build and grow. The speed and depth of my professional transformation over the last three years has been incredible. I can’t wait to see what the next three years holds.

Working at Spotlight has opened up opportunities for me in an industry I was completely unfamiliar with at first. The work is exciting, and the environment is fast-paced, challenging, and fun. It’s the kind of place where you’re never bored, you’re encouraged to develop your knowledge and expertise daily, and you can explore aspects of your professional skillset that may have been put on the back burner at other jobs. Even though my parents still don’t understand what I do, coming to Spotlight was one of the best decisions I’ve made in my professional life.”

Ready to apply?

We’re always looking for new talent to join the Spotlight family.

Apply today!