The Spotlight Way

Blogs

G2 user data used for market intelligence insights in strategic decision-making and product development.

Three Powerful Ways G2 User Data Shapes Smarter Market Strategies

March 18, 2025

AR budget trends and hiring challenges in 2025 for enterprise analyst relations teams.

Enterprise AR in 2025: Growth, Innovation & Smart Strategies for Success

March 18, 2025

At Spotlight, we help our clients elevate the practice of analyst relations—maximizing its value. To further support AR leaders, we’re excited to partner with Clare Henry to offer AR leadership coaching services and models.

The AR Leader’s Edge: Spotlight Partners with Experienced Strategist, Clare Henry for a Next-Level Leadership Program

March 7, 2025

Overview of Gartner’s Emerging Market Quadrant (eMQ) pilot program, explaining its real-time vendor evaluation for Generative AI technologies, key market categories, and differences from the traditional Magic Quadrant.

Understanding Gartner’s New Emerging Market Quadrant (eMQ): A Fresh Approach to Vendor Analysis

February 24, 2025

Registration is open for the 2025 AR Summit in Kansas City. The premiere event for analyst relations professionals.

AR Summit 2025: Registration Now Open for the Premier Analyst Relations Event

February 17, 2025

Forrester Q4 2024 Financial Results Blog: Revenue Decline, Product Transition, and Future Projections for 2025.

Forrester Q4 2024 Earnings Recap

February 12, 2025

Webinars

How to Use Analyst Insights to Win in Market

January 30, 2025

Webinar promo for 'Making an Impact with Insights.' Two professionals smiling in a conference room with laptops.

Making an Impact with Insights

January 27, 2023

Laptop displaying 'What It Means to Be an Analyst Relations Professional' with a yellow figure holding an 'AR' flag in front.

What It Means To Be An AR Professional 2022 – Webinar

August 23, 2022

Webinar promo for 'How Analysts Perceive Analyst Relations' on Sept 30. Two professionals smiling while working on laptops.

How Analysts Perceive Analyst Relations 2021 – Webinar

November 30, 2021

SpotlightAR SEO Worksheet SpotlightAR SEO Worksheet 100% 10 What-it-means-2020_2023.jpg 1 of 1 A17 https://spotlightar.com/wp-content/uploads/2021/02/What-it-means-2020_2023.jpg C17 Two women talking at a wooden table with a laptop and coffee. Text promotes the webinar 'What it Means to be an AR Pro in 2020. Summarize this table Two women talking at a wooden table with a laptop and coffee. Text promotes the webinar 'What it Means to be an AR Pro in 2020. Turn on screen reader support To enable screen reader support, press ⌘+Option+Z To learn about keyboard shortcuts, press ⌘slash

What it Means to be an AR Pro in 2020 – Webinar

February 23, 2021

Two women stand beside a flip chart labeled 'SPOTLIGHT vs The MQ' in a modern office with brick walls. Play button overlay.

Caroline’s commentary on Spotlight’s AR football team vs the MQ

August 26, 2020

Diagram titled 'The Insights Cycle,' show how insights from analysts influence AR program strategy or lead to misperception.

Planning With Insights-Driven AR

July 14, 2020

Two people seated in gray chairs having a recorded conversation in a modern office with brick walls. Play button overlay.

Jeff’s strategies for honest conversations with senior leaders

July 6, 2020

Diagram showing an unbalanced 3:1 earn-to-learn ratio, highlighting transactional, one-sided relationships in AR strategy.

The Insights-Driven Approach to AR

June 17, 2020

Survey chart showing analyst ratings of vendor briefings, with most rated as average and only 28% above average.

How Analysts Perceive Analyst Relations 2020 – Webinar

April 29, 2020

Two people seated in gray chairs having a recorded conversation in a modern office with brick walls. Play button overlay.

Cory’s tips for making allies with account executives

April 9, 2020

Two women seated in gray chairs having a recorded conversation in a modern office with brick walls. Play button overlay.

Andrea’s favorite analyst icebreakers

February 21, 2020

Webinar promo for 'Staffing and Recruiting Challenges in Analyst Relations'. Features stick figures and magnifying glass.

Staffing and Recruiting Challenges in AR Webinar

August 14, 2019

A slide showing a diagram with categories like "Customers," "Market," "Offering," "Business," and "Go-to-Market".

Case Studies of Impacting Business with AR

July 15, 2019

Showing AR Momentum

April 17, 2019

A slide titled "What are We Fighting For?"Icons represent attention & support, budget & resources, patience, & recognition.

Overcoming AR Objections

February 20, 2019

A promotional image for a webinar "The Insights-Driven Approach to AR," showing a group of professionals sitting at a table.

Insights-Driven AR Metrics

January 1, 2019

Slide showing a table with lead generation metrics across categories like Program, Perception, Relationships, and Outcome.

A Discussion on AR Measurement

December 12, 2018

Diagram of the "Offseason Activity" process cycle with steps from advisory to report publish.

Make The Biggest Impact in Your Next Evaluation Report

November 7, 2018

Two slides from the "Positioning Guide" showing a model and worksheet for analyzing and organizing positioning.

Planning AR Activity with Context and Purpose (Part 2)

September 19, 2018

Context and planning chart

Planning AR Activity with Purpose and Context (Part 1)

August 29, 2018

Venn diagram showing alignment between Analyst Attributes and Business Goals for improved prioritization.

Prioritizing The Right Industry Analysts

June 27, 2018

Research

Spotlight promo for the 2024 Analyst Survey with key takeaways and a 'View the Results' button on a blue gradient background.

2024 Analyst Survey Infographic

November 22, 2024

Promo for 'What It Means to Be an AR Pro 2024' infographic with a 'Click to Download' button on a dark background.

What It Means To Be An AR Pro in 2024 – Infographic

June 7, 2024

Promo for the 2023 Analyst Survey by Spotlight. Features report cover, survey stats, and 'See the Results' CTA button.

2023 Analyst Survey Infographic

November 14, 2023

Promo for 'What it Means to be an AR Pro 2022' infographic on a dark background with white and yellow text.

What It Means To Be An AR Professional 2022 – Infographic

May 1, 2022

Promo for 'How Analysts Perceive Analyst Relations' infographic with a 'Click to Download' button on a dark background.

How Analysts Perceive Analyst Relations 2021 – Infographic

January 27, 2021

Promo for 'How Analysts Perceive Analyst Relations' infographic with a 'Click to Download' button on a dark background.

How Analysts Perceive Analyst Relations 2020 – Infographic

May 15, 2020

Promo for 'What It Means to Be an AR Pro 2020' infographic with a 'Click to Download' button on a blue background.

What It Means To Be An AR Pro in 2020 – Infographic

January 27, 2020

Slide from Spotlight presentation on Analyst Relations professionals, emphasizing communication roles and relationship focus.

What It Means To Be An AR Pro in 2018 – Infographic

December 6, 2018

Case Studies

Featured graphic for Corie Pierce and Junko Hazama, presented by NTT Data and Spotlight. Blue background with mic icon.

Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA

August 25, 2022

Featured testimonial from Celeste White, Senior Director of Global Analyst Relations at Blue Yonder. Spotlight OZ2 branding.

Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

August 5, 2022

Featured interview graphic for Peter Sheldon, presented by Adobe and Spotlight. Red background with mic icon.

Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe’s Peter Sheldon

October 11, 2021

Featured interview with Elissa Houchin, presented by ServiceNow and Spotlight Analyst Relations. Dark green background.

The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

April 8, 2021

Team meeting in a modern conference room. Presenter points to a bar chart on a screen while attendees take notes on laptops.

Case study: Creating, justifying, and implementing insights-driven metrics

October 14, 2020

Presenter explains an 'Analyst Maturity Model' chart on a screen while a team takes notes on laptops in a meeting room.

Case study: Using insights to drive (and change) strategy

September 30, 2020

The Case for Insights-Driven Analyst Relations

September 9, 2020

Two professionals collaborating at a round table with a laptop. Modern office setting with large windows and glass doors.

Case study: Creating initiatives and metrics from the Forrester Wave insights

August 20, 2020

Two professionals smiling while working on a laptop at a wooden table. Modern office with brick walls and large windows.

Case study: Reprioritizing AR efforts to accommodate new products

December 1, 2018

Guides

Analyst to Follow: Agentic AI

March 24, 2025

Discover 10 top generative AI analysts to follow for your AR strategy. Download the guide now for expert insights!

10 Leading Generative AI Analysts

May 29, 2024

Get the ultimate cheat sheet on Gartner Analyst Groups. Download now for key insights every AR pro needs!

A Basic Guide to Gartner Analyst Groups

September 11, 2023

Master peer review sites with our guide for AR pros. Get expert insights on navigating Gartner Peer Insights and more!

Guide to Peer Review Sites for Analyst Relations Professionals

August 14, 2023

Discover key staffing and recruiting challenges in Analyst Relations. Download our white paper for insights from AR pros!

Staffing and Recruiting Challenges in AR White Paper

February 26, 2020

Podcasts

Illuminator: Getting Started (Or Starting Over) With GenAI

March 11, 2025

analyst relations podcast

Cocktails & Commerce

February 25, 2025

Malavika Tohani and Joe Lamming of Verdantix to explore the evolving role of AI, digital twins, and IoT in manufacturing and industrial settings.

Illuminator: The Industrial IoT Transformation

February 4, 2025

Promotional image for "ILLUMINATOR" podcast, Ep. 8 on Analyst 2025 predictions, featuring Sarah Gish from Spotlight.

Illuminator: Analyst 2025 Predictions: Our Agentic AI Future

January 6, 2025

This year-end episode unveils exclusive insights from Spotlight’s 2024 Analyst Survey, highlighting key trends in Analyst Relations: relationships over influence, customer sentiment in research, and generative AI’s impact. Plus, an exclusive discount for Spotlight’s AR Summit. Essential listening for AR professionals and tech strategists

Illuminator: What Analysts Think of Analyst Relations

December 2, 2024

This episode explores the hidden complexities of cloud computing, from rapid modernization and AI-driven demands to rising resource costs and FinOps strategies. Discover how businesses are navigating innovation, cost control, and the growing power of cloud providers in the evolving digital landscape.

Illuminator: The Future of Cloud Computing with Dave McCarthy, IDC

November 4, 2024

Podcast episode cover for ILLUMINATOR featuring Jordan McKee, Research Director at 451 Research. This episode uncovers the hidden complexity of payments, from fraud prevention and AI-driven security to embedded payments and infrastructure modernization. Explore how payments are becoming a strategic differentiator and shaping the future of financial technology.

Illuminator: The Hidden Complexity of Payments with Jordan McKee, 451 Research S&P Global Market Intelligence

October 1, 2024

Podcast episode cover for ILLUMINATOR featuring Chase Cunningham, VP of Security Market Research at G2. This episode explores the rising threat of data breaches, evolving cyberattack tactics, and the limitations of traditional security. Learn why Zero Trust is essential, the risks of compliance-based security, and key strategies for CISOs to protect organizations in an increasingly vulnerable digital landscape.

Illuminator: We Need To Talk About the Data Breach Problem with Chase Cunningham, G2

September 3, 2024

"ILLUMINATOR" podcast image, Episode 3 on Gen AI, sustainability, future workforce, featuring Rita Soni from Everest Group.

Illuminator: Gen AI, Sustainability, and a New Workforce with Rita Soni, Everest Group

August 5, 2024

Podcast episode cover for ILLUMINATOR featuring Sharyn Leaver, Chief Research Officer at Forrester, and Michael Rennett, Director of Analyst Relations at Dell Technologies. This episode explores how industry predictions are crafted, their impact on technology and business, and how tech giants use foresight to navigate an evolving landscape.

Illuminator: The Art & Science of Analyst Predictions with Sharyn Leaver, Forrester and Michael Rennett, Dell Technologies

July 1, 2024

"ILLUMINATOR" podcast image, Episode 1 on AI ethics and trust, featuring Grace Trinidad from IDC.

Illuminator: The Black Box of AI Ethics and Trust with Grace Trinidad, IDC

May 23, 2024