The Spotlight Way

Women Empowering Women: Celebrating the Impact of Female Leaders at Spotlight

March 3, 2023
 

AR In Action: Sales Activation Through The Channel

February 28, 2023
 

Use Predictions Reports to Fuel Strategic Planning and Insights-Driven AR

January 30, 2023
 

6 Favorite Spotlight Resources From 2022

November 29, 2022
 

State of Startups with Industry Analysts: The latest report findings

October 27, 2022
 

AR Beyond Evaluative Research: Why Organizations Should Look Beyond The Quadrant

September 22, 2022
 

Webinars

Insights-Driven AR Metrics

January 27, 2023
 

Making an Impact with Insights

January 27, 2023
 

What it Means to be an AR Pro in 2020 Webinar Recording

January 27, 2023
 

How Analysts Perceive Analyst Relations 2021 Webinar

January 27, 2023
 

What It Means To Be An AR Professional 2022 Webinar

January 27, 2023
 

Planning With Insights-Driven AR

July 14, 2020
 

The Insights-Driven Approach to AR

June 17, 2020
 

How Analysts Perceive Analyst Relations 2020 Webinar

April 29, 2020
 

Staffing and Recruiting Challenges in AR Webinar

August 14, 2019
 

Case Studies of Impacting Business with AR

July 15, 2019
 

Showing AR Momentum

April 17, 2019
 

Overcoming AR Objections

February 20, 2019
 

A Discussion on AR Measurement

December 12, 2018
 

Make The Biggest Impact in Your Next Evaluation Report

November 7, 2018
 

Planning AR Activity with Context and Purpose (Part 2)

September 19, 2018
 

Planning AR Activity with Purpose and Context (Part 1)

August 29, 2018
 

Prioritizing The Right Industry Analysts

June 27, 2018
 

Research

What It Means To Be An AR Pro in 2020 Survey Infographic

January 27, 2023
 

How Analysts Perceive Analyst Relations 2021 – Infographic

January 27, 2023
 

What It Means To Be An AR Professional 2022 – Infographic

January 27, 2023
 

How Analysts Perceive Analyst Relations Infographic

May 15, 2020
 

Infographic: What it Means to be an AR Pro

December 6, 2018
 

Case Studies

Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA

August 25, 2022
 

Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

August 5, 2022
 

Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe’s Peter Sheldon

October 11, 2021
 

The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

April 8, 2021
 

Case study: Creating, justifying, and implementing insights-driven metrics

October 14, 2020
 

Case study: Using insights to drive (and change) strategy

September 30, 2020
 

The Case for Insights-Driven Analyst Relations

September 9, 2020
 

Case study: Creating initiatives and metrics from the Forrester Wave insights

August 20, 2020
 

Case study: Reprioritizing AR efforts to accommodate new products

December 1, 2018
 

Guide to Peer Review Sites for Analyst Relations Professionals

May 31, 2021
 

Staffing and Recruiting Challenges in AR White Paper

February 26, 2020
 

A Basic Guide to Gartner Analyst Groups

January 21, 2020