The Spotlight Way

AR’s ROI: Three Letters We Love To Hate

June 5, 2024
 

Spotlight Oz: Overcoming AR Challenges with Tailored Solutions

May 20, 2024
 

A Journey Towards Strategic Partnership and Sustainable Growth: An Interview with Blue Yonder’s Celeste White

May 6, 2024
 

A Spotlight On S&P: Global Market Intelligence 451 Research

April 22, 2024
 

Leveraging Customer Insight as Market Research (Insights-Driven AR)

April 5, 2024
 

The Strategic Impact of Analyst Relations in Product Launches

March 18, 2024
 

Webinars

Making an Impact with Insights

January 27, 2023
 

What It Means To Be An AR Professional 2022 – Webinar

August 23, 2022
 

How Analysts Perceive Analyst Relations 2021 – Webinar

November 30, 2021
 

What it Means to be an AR Pro in 2020 – Webinar

February 23, 2021
 

Caroline’s commentary on Spotlight’s AR football team vs the MQ

August 26, 2020
 

Planning With Insights-Driven AR

July 14, 2020
 

Jeff’s strategies for honest conversations with senior leaders

July 6, 2020
 

The Insights-Driven Approach to AR

June 17, 2020
 

How Analysts Perceive Analyst Relations 2020 – Webinar

April 29, 2020
 

Cory’s tips for making allies with account executives

April 9, 2020
 

Andrea’s favorite analyst icebreakers

February 21, 2020
 

Staffing and Recruiting Challenges in AR Webinar

August 14, 2019
 

Case Studies of Impacting Business with AR

July 15, 2019
 

Showing AR Momentum

April 17, 2019
 

Overcoming AR Objections

February 20, 2019
 

Insights-Driven AR Metrics

January 1, 2019
 

A Discussion on AR Measurement

December 12, 2018
 

Make The Biggest Impact in Your Next Evaluation Report

November 7, 2018
 

Planning AR Activity with Context and Purpose (Part 2)

September 19, 2018
 

Planning AR Activity with Purpose and Context (Part 1)

August 29, 2018
 

Prioritizing The Right Industry Analysts

June 27, 2018
 

Research

What It Means To Be An AR Pro in 2024 – Infographic

June 7, 2024
 

2023 Analyst Survey Infographic

November 14, 2023
 

What It Means To Be An AR Pro in 2020 – Infographic

January 27, 2023
 

How Analysts Perceive Analyst Relations 2021 – Infographic

January 27, 2023
 

What It Means To Be An AR Professional 2022 – Infographic

May 1, 2022
 

How Analysts Perceive Analyst Relations 2020 – Infographic

May 15, 2020
 

What It Means To Be An AR Pro in 2018 – Infographic

December 6, 2018
 

Case Studies

Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA

August 25, 2022
 

Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

August 5, 2022
 

Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe’s Peter Sheldon

October 11, 2021
 

The AR Enterprise At Work: An Interview with ServiceNow’s Elissa Houchin

April 8, 2021
 

Case study: Creating, justifying, and implementing insights-driven metrics

October 14, 2020
 

Case study: Using insights to drive (and change) strategy

September 30, 2020
 

The Case for Insights-Driven Analyst Relations

September 9, 2020
 

Case study: Creating initiatives and metrics from the Forrester Wave insights

August 20, 2020
 

Case study: Reprioritizing AR efforts to accommodate new products

December 1, 2018
 

10 Leading Generative AI Analysts

May 29, 2024
 

A Basic Guide to Gartner Analyst Groups

September 11, 2023
 

Guide to Peer Review Sites for Analyst Relations Professionals

August 14, 2023
 

Staffing and Recruiting Challenges in AR White Paper

February 26, 2020
 

Podcasts

Illuminator: The Black Box of AI Ethics and Trust with Grace Trinidad, IDC

May 23, 2024