Junko, in partnership with Corie, Henrietta and Carol, was able to solve this challenge by further demonstrating the value of AR internally through metrics and by sharing insights from analyst engagements to NTT DATA as a whole. With numerous business leaders, multiple conversations were required to explain how AR can serve the business and the benefits of insights from analyst engagements to NTT DATA as a whole. The combination of reporting and education led to clear alignment on needed resources, expectations and prioritizations of the AR team.
“Initially, NTT DATA wasn’t a well-known company outside of Japan. Our leadership was very receptive to the idea of AR, knowing that we are a global company with global clients who often seek advice from analysts, which requires us to be active in the channel.” – Junko Hazama
With leadership committed to the work, Junko and her team were focused on the broader challenge of multiple AR managers, representing various geographies and parts of the portfolio, coming together to support a unified NTT DATA AR program.
First, the entire AR team sat down together to outline the main objectives of NTT DATA’s global AR program. With a diverse portfolio and team spanning the globe, creating a structure of 25 AR-focus topics and establishing ownership of each area of the portfolio was pertinent to their success. Communicating and executing it broadly to all AR channels within the business required thoughtful change management.