Case Studies

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Featured graphic for Corie Pierce and Junko Hazama, presented by NTT Data and Spotlight. Blue background with mic icon.

Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA

August 25, 2022
 
Featured testimonial from Celeste White, Senior Director of Global Analyst Relations at Blue Yonder. Spotlight OZ2 branding.

Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

August 5, 2022
 
Featured interview graphic for Peter Sheldon, presented by Adobe and Spotlight. Red background with mic icon.

Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe's Peter Sheldon

October 11, 2021
 
Featured interview with Elissa Houchin, presented by ServiceNow and Spotlight Analyst Relations. Dark green background.

The AR Enterprise At Work: An Interview with ServiceNow's Elissa Houchin

April 8, 2021
 
Team meeting in a modern conference room. Presenter points to a bar chart on a screen while attendees take notes on laptops.

Case study: Creating, justifying, and implementing insights-driven metrics

October 14, 2020
 
Presenter explains an 'Analyst Maturity Model' chart on a screen while a team takes notes on laptops in a meeting room.

Case study: Using insights to drive (and change) strategy

September 30, 2020
 
Team meeting in a conference room with laptops and coffee. 'Spotlight' logo on the wall, exposed brick, and large windows.

The Case for Insights-Driven Analyst Relations

September 9, 2020
 
Two professionals collaborating at a round table with a laptop. Modern office setting with large windows and glass doors.

Case study: Creating initiatives and metrics from the Forrester Wave insights

August 20, 2020
 
Two professionals smiling while working on a laptop at a wooden table. Modern office with brick walls and large windows.

Case study: Reprioritizing AR efforts to accommodate new products

December 1, 2018