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    Introducing Spotlight RFI Assist, Powered by Tribble: A Smarter Way to Manage RFIs

    July 7, 2025
     
    As 2025 begins, transformative technologies and disruptive innovations are set to reshape industries and global markets. Analysts release annual predictions highlighting key tech trends, providing valuable insights for staying ahead. For analyst relations professionals, these predictions offer strategic opportunities. Explore the top tech trends for 2025 and beyond based on expert analysis.

    Spotlight Oz: Personalized, Powerful, and Built to Inspire

    June 25, 2025
     
    Two women are seated in a modern, minimalistic office meeting room having a conversation. One woman, wearing a dark green blouse and black pants, is sitting on the left side of the white table with an open silver MacBook in front of her and is smiling while listening. The other woman, on the right, is gesturing with both hands and appears to be explaining something; she is wearing a white sleeveless sweater over a light top and brown pants with white sneakers. The room has a mix of navy blue and white walls, grey carpet, and contemporary office chairs. The scene is viewed from slightly outside the doorway, partially framed by a wooden door.

    What Makes a Good Insight — Part 2: The Mechanics of a Great Insight

    June 16, 2025
     
    Three people are seated on barstools at a wooden counter inside a street-facing window nook of a café called 'Mildred's,' as shown by the large white cursive sign above the space. The man in the center is using a laptop and smiling while talking to the two women on either side of him. The interior wall behind them features a playful, stylized sun with a smiling face and the words 'Today’s Our Day!' painted around it. The exterior of the building is red brick with a modern wood panel facade in the window opening, and to the right, a window is decorated with whimsical white illustrations of dancing bacon strips and hearts. The scene has a cheerful, casual atmosphere, suggesting a relaxed meeting or friendly collaboration.

    The Top 5 Takeaways from the Salesforce Informatica Acquisition Announcement

    June 10, 2025
     
    A man and a woman are working at laptops in a bright, industrial-style office with large windows and exposed brick walls. The man in the foreground is smiling slightly as he types on his laptop, wearing a green button-down shirt over a white tee. Behind him, the woman is focused on her own laptop, wearing glasses and a loose-fitting grey top. The workspace includes a polished table surface, modern office chairs, and computer monitors on a counter in the background, creating a casual and collaborative work environment.

    NVIDIA Fiscal First Quarter 2026 Earnings: Performance Amidst Geopolitical Headwinds

    June 9, 2025
     
    What matters in analyst relations, and how to extract, refine, and curate insights with intention.

    What Makes a Good Insight — Part 1: The Art of Insights

    June 5, 2025
     
    A man and a woman are standing and sitting, respectively, at a long, modern communal kitchen island in an open office kitchen space. The woman, wearing a brown outfit, is seated on a tall blue upholstered chair and pointing at a laptop screen, while the man in a blue suit jacket stands beside her, attentively looking at the screen. Behind them, a wall-mounted screen displays the words 'Giddy Up!' in a stylish handwritten font on a yellow background. The kitchen area features a sink, open shelving with snacks and supplies, and a snack cabinet on the right filled with treats. The ceiling is industrial with exposed pipes and lighting, and the floor is polished concrete, contributing to the modern office aesthetic.

    Spotlight's Analyst Relations Playbook

    May 12, 2025
     
    Forrester quarterly earning reports

    Forrester Q1 2025 Earnings Recap

    May 9, 2025
     
    spotlight analyst relations office

    Gartner Q1 2025 Earnings Recap

    May 9, 2025
     
    A man and a woman are seated by a large window in a bright office space with exposed red brick walls. The man, with shoulder-length red hair and a trimmed beard, is smiling and looking at the woman while holding a pen. He is wearing a light blue button-up shirt. The woman, partially seen from behind, has blonde hair and is wearing a navy blue top with ruffled sleeves. They appear to be engaged in a pleasant conversation or collaborative discussion. On the table in front of them are two black travel mugs, a white cup, a closed laptop, and a notebook, creating a casual and productive workspace ambiance.

    Three Powerful Ways G2 User Data Shapes Smarter Market Strategies

    April 8, 2025
     
    Spotlight Oz reviews new features and enhancements from the past three months.

    Spotlight Oz: Plan Smarter, Move Faster and Deliver Insights.

    March 31, 2025
     
    AR budget trends and hiring challenges in 2025 for enterprise analyst relations teams.

    Enterprise AR in 2025: Growth, Innovation & Smart Strategies for Success

    March 18, 2025
     
    At Spotlight, we help our clients elevate the practice of analyst relations—maximizing its value. To further support AR leaders, we’re excited to partner with Clare Henry to offer AR leadership coaching services and models.

    The AR Leader’s Edge: Spotlight Partners with Experienced Strategist, Clare Henry for a Next-Level Leadership Program

    March 7, 2025
     
    Overview of Gartner’s Emerging Market Quadrant (eMQ) pilot program, explaining its real-time vendor evaluation for Generative AI technologies, key market categories, and differences from the traditional Magic Quadrant.

    Understanding Gartner's New Emerging Market Quadrant (eMQ): A Fresh Approach to Vendor Analysis

    February 24, 2025
     
    Registration is open for the 2025 AR Summit in Kansas City. The premiere event for analyst relations professionals.

    AR Summit 2025: Registration Now Open for the Premier Analyst Relations Event

    February 17, 2025
     
    Forrester Q4 2024 Financial Results Blog: Revenue Decline, Product Transition, and Future Projections for 2025.

    Forrester Q4 2024 Earnings Recap

    February 12, 2025
     
    Three people are seated at a white table in a brightly lit modern office space, collaborating while looking at a laptop. The man on the left, dressed in black, is gesturing with his hands as he speaks. The woman in the middle, wearing a tan jacket over a white top, is focused on the laptop and appears to be explaining something. The man on the right, dressed in a short-sleeve shirt with a dark V-pattern design, is attentively watching the screen with his hands clasped. Behind them is a high white partition wall with large windows above, letting in soft daylight and revealing exposed brick elements of the building's architecture.

    Upcoming Changes to Gartner Peer Insights in 2025: What Vendors Need to Know

    February 7, 2025
     
    Gartner’s Q4 2024 financial performance highlights, including revenue growth, strategic insights, and key takeaways for Analyst Relations professionals. Outlook for 2025 covers AI trends, consulting expansion, and market impact.

    Gartner Q4 2024 Earnings Recap

    February 4, 2025
     
    A graphic divided into two halves with a vertical yellow line in the center. The left side has a black background and features the text 'SPOTLIGHT ON' in yellow at the top, followed by bold white text that reads 'The Future of Omdia & Informa TechTarget:' and yellow text below that says 'Merging Insights, Research, and Advisory for B2B Vendors'. The right side has a white background with a faint illustration of a hanging spotlight shining down on the Omdia logo, which is black and stylized using geometric shapes.

    The Future of Omdia and Informa TechTarget: Merging Insights, Research, and Advisory for B2B Vendors

    January 30, 2025
     
    As 2025 begins, transformative technologies and disruptive innovations are set to reshape industries and global markets. Analysts release annual predictions highlighting key tech trends, providing valuable insights for staying ahead. For analyst relations professionals, these predictions offer strategic opportunities. Explore the top tech trends for 2025 and beyond based on expert analysis.

    Top Tech Trends for 2025 and Beyond: Insights for Analyst Relations Professionals

    January 23, 2025
     
    Two people are seated at a sleek white table in a modern office environment, engaged in conversation and smiling. The man, wearing a blue suit and glasses, is seated on the right side with an open laptop in front of him. The woman, on the left, is dressed in a dark brown outfit and has her hair tied back in a ponytail. A white coffee mug sits on the table near her. Behind them is a white wall with a backlit sign that reads 'SPOTLIGHT' in bold letters, with the 'O' designed as a spotlight graphic. The space features polished concrete floors, wood paneling beneath the sign, exposed ceilings, a visible brick wall segment, and a tall potted plant in the hallway.

    Thriving Through Change: Leadership Essentials for 2025 and Beyond

    January 13, 2025
     
    Spotlight Oz reviews new features and enhancements from the past three months.

    Spotlight Oz Wrapped: Our Year in Review

    December 11, 2024
     
    group meeting analyst relations

    Spotlight’s 2024 Hit List: Our Top AR-Essential Releases of the Year!

    December 4, 2024
     
    interview with phil hassey capioit

    A Spotlight on CapioIT: An Interview with Phil Hassey

    October 30, 2024
     
    ar summit mike allison

    2024 AR Summit Recap: Building Connections, Gaining Insights and Shaping the Future of AR

    October 21, 2024
     
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