Case Studies

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    interview with phil hassey capioit

    A Spotlight on CapioIT: An Interview with Phil Hassey

    October 30, 2024
     
    spotlight client testimonial lucas welch

    Unveiling the Power of Analyst Relations: Q&A with Lucas Welch, Vice President of Global Corporate Marketing at Highspot

    September 16, 2024
     
    Featured interview graphic for Celeste White with Blue Yonder and Spotlight logos, a microphone icon, and a blue background.

    A Journey Towards Strategic Partnership and Sustainable Growth: An Interview with Blue Yonder’s Celeste White

    May 6, 2024
     
    Spotlight featured interview with Brian Partridge, Head of 451 Research/Kagan at S&P Global Market Intelligence.

    A Spotlight On S&P: Global Market Intelligence 451 Research

    April 22, 2024
     
    Featured graphic for Corie Pierce and Junko Hazama, presented by NTT Data and Spotlight. Blue background with mic icon.

    Evangelizing An Analyst Relations Program In A Global Enterprise: An Interview with NTT DATA

    August 25, 2022
     
    Featured testimonial from Celeste White, Senior Director of Global Analyst Relations at Blue Yonder. Spotlight OZ2 branding.

    Spotlight Oz Testimonial: How Blue Yonder Leverages Insights Inside Spotlight Oz

    August 5, 2022
     
    Featured interview graphic for Peter Sheldon, presented by Adobe and Spotlight. Red background with mic icon.

    Using Insights from Analysts To Serve Multiple Lines Of The Business: An Interview with Adobe's Peter Sheldon

    October 11, 2021
     
    Featured interview with Elissa Houchin, presented by ServiceNow and Spotlight Analyst Relations. Dark green background.

    The AR Enterprise At Work: An Interview with ServiceNow's Elissa Houchin

    April 8, 2021
     
    Team meeting in a modern conference room. Presenter points to a bar chart on a screen while attendees take notes on laptops.

    Case study: Creating, justifying, and implementing insights-driven metrics

    October 14, 2020
     
    Presenter explains an 'Analyst Maturity Model' chart on a screen while a team takes notes on laptops in a meeting room.

    Case study: Using insights to drive (and change) strategy

    September 30, 2020
     
    Team meeting in a conference room with laptops and coffee. 'Spotlight' logo on the wall, exposed brick, and large windows.

    The Case for Insights-Driven Analyst Relations

    September 9, 2020
     
    Two professionals collaborating at a round table with a laptop. Modern office setting with large windows and glass doors.

    Case study: Creating initiatives and metrics from the Forrester Wave insights

    August 20, 2020