Case studies,Insights-Driven AR

October 14, 2020

Case study: Creating, justifying, and implementing insights-driven metrics

When I use the insights-driven AR approach with my clients, I look to analyst interactions and their research for specific insights that can inform our AR strategy. The AR teams I work with are always ...

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Case studies,Insights-Driven AR

September 30, 2020

Case study: Using insights to drive (and change) strategy

The insights-driven approach to AR has many benefits like providing more realistic AR metrics, offering competitive intel back to the business, and making analysts feel heard and valued. But sometimes other benefits of this approach ...

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Case studies,Insights-Driven AR

August 20, 2020

Case study: Creating initiatives and metrics from the Forrester Wave insights

When the evaluation report in your category publishes – especially if the dot placement was less than ideal – it can be really tempting to immediately update the analyst on all the things you think they ...

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Advanced AR techniques,Case studies

December 1, 2018

Case study: Reprioritizing AR efforts to accommodate new products

We all know prioritization is a key tenet of analyst relations. Since budget, time, and personnel are all limited in AR, what do you do when your company wants to launch a new product into ...

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Advanced AR techniques,Case studies

September 17, 2018

Evaluation research… to participate or not to participate? That is the (very good) question

“Is it better to be in a Wave or Magic Quadrant even if we don’t show well? Or are we better off declining participation?” I often get asked this question from my clients, and the ...

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