Right now, it seems like the only thing we can be certain of is that things are going to continue to change. The COVID-19 global pandemic is testing all of our abilities to adapt, reinvent, and rally. While many of us are worried about our loved ones, our jobs, and our health, we are still challenged to show up each day (from home) to keep our analyst relations programs moving forward.
What we’re seeing at Spotlight is that our clients’ analyst relations programs are changing. We’re making adjustments to the frequency and content of the engagements we’re having. We’re helping navigate an all-virtual world with events and advisory days taking on different forms with different best practices. And, we’re starting to discuss the long-term implications of what COVID-19 may mean for analyst relations.
Yes, things are changing indeed. But we believe the best way we can get through this crisis is if we lean on each other and navigate the changes together.
On Friday, April 3 at 1 pm EST, we’re hosting a moderated discussion related to the COVID-19 impacts on AR. We’ll have a few of our AR pros share their experiences and observations and ask that our attendees do the same. We plan to discuss the current state we’re in, any opportunities that may be arising, and what the long-term implications of this could be.