In a world flooded with AI buzz, how do you separate real business value from the noise? And what if your first GenAI implementation didn’t deliver the ROI you expected? On this episode of ILLUMINATOR, Spotlight sits down with Ian Jacobs, VP and Lead Analyst at Opus Research, to explore how to start—or restart—your GenAI journey with a strategic approach.
Ian shares expert insights on identifying high-impact AI opportunities, avoiding common pitfalls, and leveraging quick wins like automated coding and enhanced customer interactions. The conversation also dives into AI agents, the environmental impact of GenAI, and how these technologies are reshaping the future of work.
Tune in to learn how to experiment effectively, maximize ROI, and why GenAI can sometimes feel like “using a blowtorch to light birthday candles.”
